According to the alsherjargoði, or high priest, of Ásatrúarfélagið, Hilmar Örn Hilmarsson, the society began to receive large amounts of hate-mail in February, just after a widely-circulated article about the temple was published in Iceland Magazine. Although the society has always attracted the occasional letter of this sort throughout its four-decade history, this surge of messages was unprecedented.
Even more troubling, however, are alleged plans by several Heathen groups in Germany and the United States to “re-consecrate” the Icelandic temple once it has been completed. “At least three groups have been talking about going to Iceland,” Hilmar told The Wild Hunt. “They say, ‘it’s our temple, it’s our heritage, and these Icelandic idiots are doing it all wrong.'”
These re-consecration ceremonies reportedly would involve scattering blood throughout the temple, which goes against Ásatrúarfélagið’s condemnation of animal sacrifice in their religious practice. The rituals, should they be attempted, would be intended to suggest the illegitimacy of Ásatrúarfélagið, while at the same time acknowledging the importance of the temple.
From Ásatrúarfélagið’s point of view, many of the recent attacks stem from a perception that the organization wants to dictate the rules of Ásatrú for everyone. “The thing is, because we have made a point of being the Icelandic Ásatrú society, we don’t do outreach,” says Hilmar. “We never really have never had any interest whatsoever in guiding anyone outside of Iceland in their beliefs. Everyone is free to do what they want on their own turf. We are working in Iceland to serve Icelandic needs.” Hilmar does not believe his duties involve being a Heathen missionary: “We are not looking for lost sheep from the house of Ingvar Ragnarsson.”In particular, there is a clash between Ásatrúarfélagið’s long-held support for same-sex marriages and some anti-LGBTQ Heathens. Ásatrúarfélagið advocated for the legal authority to perform same-sex marriages as early as 2003, years before Iceland passed its 2010 gender-neutral marriage law. Ásatrú weddings are increasingly popular among same-sex couples in Iceland today. Although Heathenry at large does not discriminate against homosexuality, there are some segments of the religion that consider homosexuality to be inherently dishonorable, and an extreme fringe that sees any support for LGBTQ issues as equivalent to “spiritual terrorism.” This fringe seems to be responsible for the majority of the messages being delivered to Ásatrúarfélagið since February.
Given these threats of vandalism, Ásatrúarfélagið now must consider how to handle foreign visitors to its temple. One idea being considered is to only allow visitors into the temple as part of guided tours. “When it was first suggested to me, I just laughed it off and said, ‘no, no, that won’t be necessary,'” said Hilmar. “To me, the idea of a religious building is that it should be open for worship. The last two or three months have really made me reconsider. We are used to people coming to us – in the summer time, there are more foreigners in our open house meetings in our office in Síðmúla than there are Icelanders. We’re used to those people being really polite and really nice and thanking us for the hospitality… So it’s a shock that we’re suddenly being put into this spot.”
After the publication of the article in Vísir, a number of Pagans have posted notices supporting Ásatrúarfélagið and calls for equality throughout Paganism. At the time of this writing, a Facebook event, “Ásatrúarfélagið – we are at your side!,” created by has attracted nearly 2000 supporters. There have also been petitions created by Pagan writer Yvonne Aburrow and open letters posted by Heathens United Against Racism and Kindred Irminsul, the Costa Rican kindred previously covered by The Wild Hunt. For the Kindred, Esteban Sevilla said:
All the way from Costa Rica, we stand with you and your right to marry LGBT couples. What you have done is admirable and an example to follow, you have stood against racism and homophobia, you believe anyone can practice Ásatrú regardless of their ethnicity or sexuality. To me this deserves an applause and I explicitly request others to send you support in your mission.
Hilmar has expressed his gratitude for the support. “It’s surprised me in a pleasant way,” he said, “because I’m used to nice people not being as vocal as the obnoxious ones.” The outpouring of support has dwarfed the amount of malicious messages, but the attention garnered by the negative statements has worn on the society, especially when they appear in public spaces like Ásatrúarfélagið’s Facebook page.
The temple announcement has attracted more attention than Ásatrúarfélagið was prepared to handle. Just having the staff available to mind the temple full-time may prove to be a challenge, regardless of any threats of vandalism. “Most of the people who work for the society are just doing it as voluntary work,” said Hilmar. “We’re being accused of doing this as a tourist trap. You’ll find that in some of the commentaries – that this is all just a clever ploy to sell things and charge admission, which was never the intention. I don’t know how, during weekdays, we could man the temple as it is. In a way, it’s caught us totally by surprise. The practical issues are totally unresolved.”
Ásatrúarfélagið currently employs only one part-time office clerk. Hilmar added, “If we only had to think about us, then everything would be in place, but now the whole picture seems to have changed.”But in the era of the viral article, it is becoming less and less possible for any organization to only think of its own constituents. Due to its history, both modern and ancient, Iceland continues to have an outsized influence on Ásatrú, despite Ásatrúarfélagið’s insistence on its organization only being interested in the local community. Its temple project has drawn the eyes of many admiring supporters, but also vocal detractors, some of whom may be planning physical or metaphysical vandalism against Ásatrúarfélagið.
“When I lived in the center of Reykjavík, on the road of Freyjugata, people would be pissing in my gardens on the weekends,” Hilmar said. The weariness in his voice is impossible to mistake. “This feels a bit the same. I didn’t like people pissing in my garden, and I don’t like this.”