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Pagan Community Notes is a series focused on news originating from within the Pagan community. Reinforcing the idea that what happens to and within our organizations, groups, and events is news, and news-worthy. My hope is that more individuals, especially those working within Pagan organizations, get into the habit of sharing their news with the world. So let’s get started!

310617-250We here at The Wild Hunt do as much as we can to cover our ever-expanding and ever-changing religious movement, but sometimes we miss out on cool stuff. Like, for instance, The Morrigan’s Call, a weekend retreat held June 6th – 8th in Massachusetts (sponsored by Morrigu’s Daughters).  The retreat, dedicated to Celtic goddess the Morrigan, was focused on “self-empowerment, confidence and in living a magical life,” inspired several attendees to write about their experiences on the Internet. Corvus Black said the weekend was “intense,” and instilled the “sense of being in a tribe.” Morgan Daimler called the weekend “an awesome and amazing thing to experience,” while Stephanie Woodfield says she feels changed by the experience. Quote: “I feel changed. It is amazing how often I have said that in the course of a handful of years. So much has happened, my life has taken so many interesting changes, never the ones I expected but sometimes what the Gods have in store for you is far better than the futures we imagine for ourselves. The Morrigan has been an ever present force in my life, and I didn’t think I could feel closer to Her, but I do.” You can learn more about Morrigu’s Daughters, an online sisterhood dedicated to the Morrigan, at their official website.

Screen Shot 2014-06-15 at 9.48.54 AMFulgur Esoterica has announced details of I:MAGE 2014, their annual exhibition of esoteric art. This year, the concept will be “Traveling With Unfamiliar Spirits.” Quote: “The spirit world comes to life in this two-week-long celebration of esoteric art. The show’s theme coincides with the time of year: the beginning of the dark months. Popular culture calls it Hallowe’en but contemporary Witches and Druids across Europe and North America call it Samhain, Heathens Winter Nights, Greek reconstructionist movements Thesmophoria; Vodou practitioners celebrate Fete Ghede, followers of Santeria and indigenous religions in Latin America observe Día de los Muertos, while Welsh folklore advises staying away from cemeteries on Calan Gaeaf. In most magical and esoteric traditions the end of October is a sacred time of year, a time for honouring the dead and communicating with the spirit world. It is a time to acknowledge the winter months and delve into the darker part of the year and of the self. The boundaries between the familiar and what is Other shatter. The veil is thin. The magic begins. For I:MAGE 2014, artists will explore what it means to communicate with spirits through art. They will give us a glimpse of a unifying theme across different esoteric practices and offer us the perfect opportunity to introduce you to a truly international show.” The event will be centered at the Cob Gallery in London, from October 21st through November 2nd. You can look at the list of I:MAGE-sponsored events here. Here are a list of the exhibiting artists.

Morpheus Ravenna

Morpheus Ravenna

Last week I reported on Morpheus Ravenna’s IndieGoGo campaign to fund the creation of a book dedicated to Celtic goddess The Morrigan. Since then, the campaign has surpassed its $7,500 goal, and has raised over $10,000 dollars, taking the initiative into stretch goals, and allowing for expanded offerings. Quote: THANK YOU. You guys are amazing, and I’m so proud to be part of such a passionate community. I was going to video us enjoying our traditional method of celebrating by cracking open a bottle of champagne with a sword… but the champagne bottle got so excited it popped as soon as the foil was off! So this is what we caught on camera. Minus all the jokes about prematurely popping our corks, of course. [...] as we’ve already met the primary goal, I’m putting your funds to work. I’ve jettisoned the extra hours I was working at a second job, and those hours have now been dedicated in my schedule to writing the book. This almost triples the amount of time each week that I will be able to dedicate to the book!” Part of those stretch funds will go towards funding additional art works for the book, including work by Valerie Herron, who also did the amazing Cernunnos header you see here at The Wild Hunt. Below I’ve embedded a celebratory video response from Morpheus Ravenna, who is no doubt working on the book as we speak. 

In Other Pagan Community News: 

  • Peter Grey, author of “Apocalyptic Witchcraft,” has published an essay at Scarlet Imprint on “rewilding” Witchcraft in the face of chaos and eco-disaster. Quote: “How tame we have become. How polite about our witchcraft. In our desire to harm none we have become harmless. We have bargained to get a seat at the table of the great faiths to whom we remain anathema. How much compromise have we made in our private practice for the mighty freedom of being able to wear pewter pentagrams in public, at school, in our places of employment. How much have the elders sold us out, genuflecting to the academy, the establishment, the tabloid press. In return for this bargain we have gained precisely nothing.”
  • Speaking of events I missed, here’s a review of 2014′s Beltania festival in Colorado. Quote: “‘B14′ was a festival of firsts: the first year of our Rainbow Welcome Center, the first year we held a Continuous Bale Fire and the first year our Pagan Military were honored for their service in an official manner, honored in person by Selena Fox! For the first time this year, festival goers had multiple choices of Main Rituals from various backgrounds to attend on Saturday night. In addition to the Living Earth’s ritual, we had a Heathen Blot led by the fabulous Wolf Thye and Kathy Burton or the Gnostic Mass led by the local group Crux Ansata Oasis. I personally felt a lot of excitement from people who were looking forward to participating in something new.” Seriously folks, when does Selena Fox sleep?
  • Llewellyn Worldwide has announced the publication of their 2014 Tarot Catalog, so tarot enthusiasts rejoice! Quote: “We are proud to bring our readers our FOURTH annual tarot catalog! Discover the newest in tarot offerings from Llewellyn, Lo Scarabeo, and Blue Angel, plus get free shipping on US orders over $25 and 20% savings when you order online with the promo code found on the cover! Hurry, savings good through 8/1/14!” Read it online here.

Screen Shot 2014-06-15 at 10.25.31 AM

  • PNC-Minnesota interviews Gardnerian Elder Ed Fitch at Heartland Pagan Festival. Quote: “I find it is very good to work as a coven because you can exchange ideas, and do power workings with them. Solitary you get to study and meditate. People have personalities and there are sometimes conflicts. When that happens it is best to just ease away genially and then do your own research and study. I like both ways of working.”
  • Medusa Coils reminds us that Glastonbury Goddess Conference is coming up in July. Quote: “The 19th Annual Glastonbury Goddess Conference will be held July 29-August 3 in Glastonbury, England, with fringe events starting July 26. Themed ‘Celebrating the Crone Goddess: The Cauldron and the Loom.’”

That’s all I have for now, have a great day!

Pagan Community Notes is a series focused on news originating from within the Pagan community. Reinforcing the idea that what happens to and within our organizations, groups, and events is news, and news-worthy. My hope is that more individuals, especially those working within Pagan organizations, get into the habit of sharing their news with the world. So let’s get started!

Stephanie Jean Clement, Ph.D.

Stephanie Jean Clement

Today, we start with some sad news. Author Stephanie Clement, who wrote several titles for Llewellyn Worldwide, including “Meditation for Beginners,” passed away last week after a diagnosis of cancer. Quote: “It is with sadness that we share the news of author Stephanie Clement’s passing. According to her husband, Greg, she passed away last Wednesday evening after being diagnosed with a form of cancer a few months ago. Stephanie was the author of several Llewellyn books. Her book Meditation for Beginners remains among our perennial bestsellers, and Stephanie authored many astrology titles over the years (including the Astrology Made Easy Series). Stephanie was also a former Llewellyn employee; after leaving our offices she worked for a time as an Acquiring Editor contracting new astrology-based titles. She was a practicing astrologer for more than 30 years and is former president of the American Federation of Astrologers. Our thoughts go out to Greg and the family.” Our thoughts go out to the friends and family of the author, what is remembered, lives.

Morpheus Ravenna

Morpheus Ravenna

Artist and ritualist Morpheus Ravenna has announced that she is starting a new book project dedicated to the goddess Morrígan. Quote: “My book project, a comprehensive book on the lore, history, and worship of the Morrígan, now has a publisher: independent esoteric publishing house Concrescent Press. Concrescent is the imprint headed by Sam Webster, M.Div., a brilliant scholar of Pagan studies and the magical arts, as well as an old and dear friend. I am delighted to be working with Sam and Concrescent on this project. My tentative working title for the book is The Book of the Great Queen. I’m completing the final 5% or so of primary research, and will be completing the writing of the book over the coming months, to deliver by the end of the year. You can view an early, general topical outline here.” Ravenna spearheads a priesthood dedicated to the Morrígan called Coru Cathubodua, which is planning an Ireland trip for 2015. A crowdfunding campaign to fund her book project will be coming soon. Here’s a sneak peak at some of the work being done on the book project.

Patheos Pagan Portal contributors after their thought-provoking panel on intrafaith efforts within our community.

Patheos Pagan contributors

The religion website Patheos is celebrating its 5th anniversary today. While initially aiming to be a scholar-approved resource site for various religious traditions, it quickly evolved into the multi-faith blogging/opinion-driven platform you see today. It became a popular Pagan destination thanks to its Pagan “channel” (they used to be called “portals”), which recruited a number of writers and columnists, including, for a time, me. Here’s a quote from their official press release: “Patheos.com, the world’s premier destination for dialogue on religion and spirituality, today announced that the site crossed 6 million unique monthly visitors for the first time since its launch five years ago today. This puts Patheos in the top 500 websites in the U.S., according to Quantcast. Since launching in 2009, Patheos has grown to be the largest independent religion and spirituality website. Many of the site’s faith channels have become the largest online space for that community, so that Patheos now contains the largest Catholic website, the largest Atheist website, the largest Progressive Christian website, and the largest Pagan website – all at the same time.” They’re the biggest! Congrats to everyone at Patheos Pagan, I wish them every success moving forward.

In Other Pagan Community News:

  • Cultural anthropologist, author, and educator Angeles Arrien passed away unexpectedly last week. Quote: “Our beloved Angeles Arrien passed away unexpectedly last Thursday afternoon April 24, 2014. This Monday her office started to inform hundreds of organizations, colleagues, friends, and thousands of students nationally and internationally of her unexpected death. Angeles was a person of deep faith, compassion, kindness, generosity and honesty, and an authentic, vital, joyful presence everywhere she went, and with whomever she interacted.” Arrien is perhaps best known for her “Four-Fold Way” teachings, which many Pagans took part in. Our condolences to her friends, family, and students.
  • The 2014 Pagan Podkin Supermoot (PPSM), a gathering of Pagan podcast producers, has been announced. Quote: “If you’re a podkin who would like to attend the event, please email FireLyte@IncitingARiot.com using the subject line PPSM5 Attendance. Please make sure to include whether you would like to present a class at Chicago Pagan Pride and a summary of your class, so that I may pass it along to Twila.” The gathering will take place Friday, September 12 through Sunday, September 14 in Chicago, Illinois. Here’s the Facebook invitation.
  • The 2014 Beltane issue of ACTION, the official newsletter of AREN, is now available. As always, it is chock-full of interesting interviews (plain text version). Featured interviews this time out include Ivo Dominquez Jr, Lynne Hume, Eleiren Bowen, and more. Plain text version here. A reliable Pagan media treasure, and they’re looking for more people to interview! So, drop them a line!
Sabina Magliocco at the Conference on Current Pagan Studies. (Photo: Tony Mierzwicki)

Sabina Magliocco at the Conference on Current Pagan Studies. (Photo: Tony Mierzwicki)

  • The Conference on Current Pagan Studies has released its 2015 call for papers. Quote: “Monotheistic notions over the past two millennia have separated and polarized our manner of being in the world into realms of light and darkness, positive and negative, holy and desacralized, valued and devalued. Polytheists, Pagans, animists, et al view differently the interplay of light and dark, and seek to revalue, re-sacralize, and retrieve the dark. How do we interpret the Darkness? How do we imagine and reimagine our relationship with the Dark? Are there treasures hidden in the gloom, or are the shadows themselves treasures? Can monsters be gifts? How do we address the relationship between Darkness and Light?” Abstracts are due by September 20, 2014. Here’s a report from the 2014 conference.
  • The statement that Pagan chaplain and activist Patrick McCollum gave during the service held at the UN interfaith chapel prior to an interfaith meeting on nuclear disarmament that I reported on last week, has been posted. Quote: “The Earth Traditions honor the sacredness of every sentient and non-sentient being. We see all of creation as being a sacred and intricately intertwined web of life. Nuclear weapons and their proliferation stand in direct opposition to this premise and therefor are in direct opposition to our beliefs, morals, and values.”
  • Heather Freysdottir has some sad news to report about a local Pagan shop in Nova Scotia. Quote: “This is our last call email – if you are interested in the business, it is still for sale and we’d be happy to hear from you. In light of the shortening time frame, we are also willing to entertain alternate suggestions or to consider the sale of aspects of the business (you might be setting up your own venture and would like to buy only the store inventory, fixtures and supplier list. Possibly you’d like to take Little Mysteries on line and want the stock, name and branding and our online presence. If that sounds of interest, let’s talk.” More here.
  • Megalithica Books, an imprint of Immanion Press is seeking submissions for “Finding the Masculine in Goddess’ Spiral: Men in Ritual, Community and Service to the Goddess.” Quote: “This anthology will explore men and their relationship with the Goddess and the overarching Pagan community. We’re looking for essays and articles that detail personal experiences with the Goddess, How as men we come to know the Goddess, and ways you have worked through challenges and obstacles being a man within the Pagan movement.” Deadline for submissions is July 30th.

That’s all I have for now, have a great day!

Pagan Community Notes is a series focused on news originating from within the Pagan community. Reinforcing the idea that what happens to and within our organizations, groups, and events is news, and news-worthy. My hope is that more individuals, especially those working within Pagan organizations, get into the habit of sharing their news with the world. So let’s get started!

Fort HoodYesterday, a shooting at the Fort Hood military base in Texas killed 3 people, and injured 16, before the shooter took his own life. This tragedy comes after the 2009 base shooting that claimed 13 lives. I mention this here because Modern Pagans in the military and Fort Hood have a long history, and that history became controversy back in 1999 when several politicians made an issue of Wiccans and Pagans having religious gatherings on-base. Today, Pagans are an accepted part of military life at Fort Hood, and there is a regular open circle held there, with military spouse Michelle Morris serving as Distinctive Faith Group Leader. Circle Sanctuary, which has supported the Pagan circle since its inception in 1997 and is currently its sponsor, released a short statement calling for prayers of healing and support. Quote: “I, along with others with Circle Sanctuary, are networking support for the Fort Hood Open Circle as well as all in the Fort Hood community & beyond who have been impacted by today’s shootings.  We are encouraging Pagans and those of many paths to send prayers, rituals, meditations of healing, strength, and support.” We will be following up on this story next week, and speaking with Pagans on-base. For now, our prayers go out to them.

Florida_Pagan_Gathering_58705The Florida Pagan Gathering’s Beltaine festival is coming up at the end of April, and concerns are being raised over the event allowing Gavin and Yvonne Frost to present there. The Frosts, founders of The Church and School of Wicca, have had controversy follow them for decades over material published in their “Witch’s Bible” that included instructions on ritually deflowering underage youth. While a disclaimer was added in a later edition of said book, their sexual politics have often seemed very out of step with the rest of the Pagan community. I think it would be fair to say that their reluctance to remove or recant the material first published in 1972 have kept these controversies alive over the years. Now, a joint resolution signed by a number of Florida Pagans, plus supporters outside of Florida, has called for the festival to not let the Frosts teach at FPG. Quote: “We stand together, as modern Pagans, to urge the FPG Board to listen to our concerns and to help host and foster discussion about this critical issue. We call for a removal of the Frosts as presenters at FPG and a ban on any distribution or vending of their materials.” Meanwhile, the board of FPG seems to be, for now, standing by their decision to allow the Frosts to present. Quote: “Over the last 24 hours there has been several emails sent to the Board and many messages on Facebook in protest of the attendance of Gavin and Yvonne Frost as guests and workshop presenters at our upcoming FPG. At the same time we have gotten a flood of emails supporting FPG and its staff and guests. Our attendance numbers have not been affected and we are confident that this Beltaine will be well attended by the people who were truly meant to be there.” We will have more on this story on Sunday.

unnamedpathsquaresAfter the unexpected passing of Eddy Gutiérrez (aka Hyperion) back in January, there were questions as to what would happen with The Unnamed Path, a shamanic path for men-who-love-men that he had founded. Now, with the blessings of Hyperion’s family, the Brotherhood of the Unnamed Path has pledged to carry on the work of their tradition. Quote: “Hyperion has left a legacy and although nobody can replace him, we The Brotherhood recognize that we have a calling to continue this legacy and reach out to other Men-Who-Love-Men through the teachings of the Unnamed Path. His vision has become our vision and will continue to flourish despite his recent transition. This path WILL continue for Hyperion and for our selves. Classes are continuously forming for Men-Who-Love-Men seeking apprenticeships that lead to initiation by wonderful teachers who have gone through teacher training under his loving and knowledgeable guidance.” The Unnamed Path has an open group on Facebook, and you can also keep an eye on the official Unnamed Path website for further updates.

In Other Pagan Community News:

The Sigilic Tarot

Draft from The Sigilic Tarot

  • Hey tarot lovers! There’s a new tarot Kickstarter, this time it’s The Sigilic Tarot by Olivia Cox. Cox, who runs the popular The Living Wiccan Tumblr, says the deck emerged from extensive craft work using sigils. Quote: “The Sigilic Tarot is unique in its design, with 50 cards made up of 5 suits of 10 instead of the traditional 78 of major and minor arcana. Each suit represents a different aspect of our lives.” Do check it out, the designs seem very inventive!
  • Pagan elder, and avid Second Life user, Circe (also known on Second Life as Nepherses Amat), is terminally ill and raising money for home hospice care. Quote: “Circe has no money to pay for professional care. Over the last two and a half months wonderful friends and family from around the country have come to spend a week or more with her as she cannot live alone and needs assistance.”
  • For the third year in a row, The Norse Mythology Blog has won the Best Religion Weblog category in the Weblog Awards (aka “The Bloggies”). Quote: “THANK YOU to everyone who voted & asked others to vote! I hope that this groundbreaking win will send a message that the Old Way still lives in the modern world. However people approach the myths – as simple stories, as exciting adventures, as ancient truths, or as sacred writ – there is something for all of us in this wonderful tradition.” The blog now enters the hall of fame of this contest, and will no longer be eligible to run.
  • Immanion Press has issued a call for papers to be collected in an anthology on Pagan leadership, group dynamics, community activism, and healthy boundaries. Quote: “This anthology will explore leadership for real Pagans and real groups. We’re looking for essays and articles that detail leadership success stories, best practices, and ways you have worked through challenges and obstacles. Our specific focus is on techniques to help Pagans build healthier, stronger, and more sustainable groups and communities. We’d like to see a combination of hands-on how-to, personally-inspired, and academic pieces that will offer readers tools they can use in their own groups.”
  • Pagan chaplain and activist Patrick McCollum will be participating in a Peace Ambassador Training lead by James O’Dea. At this gathering once can, quote, “learn from the world’s top peace visionaries, and become an impassioned ambassador for inner and outer peace.”
  • Pagan Spirit Gathering has announced its featured presenters for this year’s festival. They include Byron Ballard, T. Thorn Coyle, musician Arthur Hinds, and several others.

That’s all I have for now, have a great day!

Pagan Community Notes is a series focused on news originating from within the Pagan community. Reinforcing the idea that what happens to and within our organizations, groups, and events is news, and news-worthy. My hope is that more individuals, especially those working within Pagan organizations, get into the habit of sharing their news with the world. So let’s get started!

Donald Michael Kraig and Holly Allender Kraig. Photo: Elysia Gallo.

Donald Michael Kraig and Holly Allender Kraig. Photo: Elysia Gallo.

Yesterday, I shared the sad news that author and magician Donald Michael Kraig had passed away after battling pancreatic cancer. Today, I wanted to showcase a tribute to Kraig by his longtime employer and publisher Llewellyn Worldwide. Quote: “Don has been an important part of Llewellyn for over 40 years, and has been a tremendous colleague, teacher, mentor, and inspiration to many. Don first started his journey with Llewellyn as an author, when he submitted Modern Magick with encouragement from his then roommate Scott Cunningham. Shortly after he was hired as a writer and moved to St. Paul to work at Llewellyn headquarters.  He eventually became the editor of FATE magazine as well.  Later, he moved back to California but continued on as a writer and editor of New Worlds magazine and as an acquiring editor, where he continued using and sharing his extensive subject-matter knowledge. Don has touched so many lives and will be dearly missed. We are grateful to his life lived, and for his teachings and words that will continue to live on through his many books. Our thoughts go out to Holly and their friends and families.” Updates on a memorial service, and a place to leave donations to help with expenses, can be found here.

OBOD founder Ross Nichols.

OBOD founder Ross Nichols.

Modern Druid group The Order of Bards Ovates & Druids turns 50 this year, and a special golden anniversary grove is being planned to honor the occasion. Quote: “2014 is the 50th year of The Order of Bards Ovates & Druids. We have asked ‘Trees for Life’ in Scotland to plant a sacred grove to commemorate this anniversary, and have started the project with a donation of 98 trees. We’re calling it ‘Nuinn’s Grove’ after the Druid name of our founder, Ross Nichols. Have a look at the special web-page for this grove here. You’ll see that you can donate a tree for just £5 and ask for a dedication to be read out at its planting. The Order has 17,000 members, a mailing list of 10,000 newsletter susbscribers, and 16,000 listeners to our podcast every month – if every one donated a tree we could plant a whole forest with many sacred groves in it! Wouldn’t that be wonderful?!  Do help make this vision a reality, if you can, by gifting at least one tree now and spreading the news! Trees for Life have made the process incredibly simple!” 

logo-bsfGede Parma, author of “Ecstatic Witchcraft: Magick, Philosophy & Trance in the Shamanic Craft,” will be presenting this week at BaliSpirit Festival on the Indonesian archipelago of Bali. According to Parma, ze is the first Witch to present at this high-profile yoga/dance/music festival. You can see Parma’s listing on the official web site, here. Quote: “Gede spends his time actively promoting conscious engagement with Place and the Planet, teaching and writing about Witchcraft and Magic, and deepening connection with the Many Bright and Cunning Spirits that people this Cosmos. Ze is also a Reclaiming Witch, a modern tradition of the Craft co-founded by several individuals in California, most famously Starhawk, author of The Spiral Dance. Reclaiming does the work of (re)uniting politics with spirituality and is an activist and ecofeminist expression of Witchcraft and Paganism.” Parma recently relocated to Bali, and is half Balinese. The festival runs from March 19th through the 23rd.

In Other Pagan Community News:

  • The always-interesting Norse Mythology Blog, run by Dr. Karl E.H. Seigfried, is once again up for a religion-category Bloggie in the fourteenth annual Weblog Awards. If the blog wins this year it will, according to Seigfried, “be the first religion blog (on any religion) to be installed in the Weblog Awards Hall of Fame.” Voting is open through Sunday.
  • The 2014 Ostara issue of ACTION, the official newsletter of AREN, is now available. As always, it is chock-full of interesting interviews (plain text version). Featured interviews this time out include Cairril Adaire, Laura Perry, Rufus Brock Maychild, and P. Sufenas Virius Lupus (who talks about Wiccanate privilege, and if it’s a problem). ACTION, as I’ve said many times before, is a quiet gem of a resource, don’t miss out on reading it.
  • Open Hearth Foundation in Washington DC, which recently announced that it would be closing its community center space, has made announcements regarding plans for new initiatives moving forward, and the election of new officers to guide the foundation. Quote: “The Open Hearth Foundation Board of Governors has decided to focus the organization’s efforts on building community support and funding for its mission, with the goal of reopening a Pagan lending library within the next two years.”
  • The Temple of Witchcraft in Salem, New Hampshire will be holding a Spring Open House on April 6th. Quote: “On Sunday, April 6, 2014, The Temple of Witchcraft will be opening its doors to the public for our Spring Open House in Salem, New Hampshire. Join us in sharing the magick with coffee, tea, refreshments, and lively company. Curious? Have your questions answered by our knowledgable ministers and learn the facts and fantasy about modern Witches and Witchcraft. Come learn about our various ministries, including our work in Healing, Art, Women’s Spirituality, Grief Support, Prison Ministry, and Rites of Passage.”
  • A Pennsylvania coven fighting to perform legal handfastings, whom I’ve mention before here, has won their struggle to navigate the red tape. I’m glad this has been resolved for them.
  • Cosette writes about an unrepentant Australian Pagan predator in the community. Quote: “In my quest to discover the movers and shakers of the Pagan community in Australia, it was bound to happen that I would eventually stumble upon him. He is a man that everyone talks about through cautious whispers and shameful glances. Nobody says his name. I didn’t know his name until the internet magically revealed it. He’s the Voldemort of Victoria, but worse because he is real. His name is Robin Fletcher.”
  • Challenges for Pagan youth, in their own words. Quote: “I don’t think there is a catch-all solution for providing youth with more resources. Everyone has a different need, style of communication, and a learning pace that we just can’t issue a panacea for. I think the first step is acknowledging that young people are still coming to Paganism and polytheism in droves and that it’s up to us to help meet that demand in whatever ways we can.”
  • Panegyria, the newsletter of the Aquarian Tabernacle Church, turns 30 this month. Quote: “For thirty years, Panegyria has aimed at connecting the Pagan communities and individuals in the greater Seattle area. During the early 80’s the scene was filled with a disjointed community consisting of small groups, and scantily published newsletters. Pete “Pathfinder” Davis saw a need for a more comprehensive publication to showcase and bring together the voice of the Seattle-area Pagan community.”

That’s all I have for now, have a great day!

Pagan Community Notes is a series focused on news originating from within the Pagan community. Reinforcing the idea that what happens to and within our organizations, groups, and events is news, and news-worthy. My hope is that more individuals, especially those working within Pagan organizations, get into the habit of sharing their news with the world. So let’s get started!

Morning Glory Zell

Morning Glory Zell

As mentioned in last week’s installment of Pagan Community Notes, Pagan elder Morning Glory Zell is currently in the hospital due to kidney problems. Her partner, Oberon Zell, has posted an update on her status, saying that “she had a double-dose of blood extraction and filtration: phoresis all morning, and dialysis all afternoon. By the time they were done, she was really wiped out, and she had a very rough night. Today she was due for another phoresis treatment, and then they were going to alternate days of phoresis with days of dialysis. But she begged them to let her have a day off, and they agreed. So tomorrow she’ll be back on phoresis.” As treatments continue, a fundraiser has been organized to help cover costs associated with her long hospital stay. Quote: “Money for Morning Glory Zell is accepting donations to offset living and medical expenses for our Pagan Priestess.” As of this writing, over $4000 dollars of the $5000 dollar goal have been raised. Our best wishes go out to Morning Glory, her family, and loved ones.

Deborah Ann Light (photo via Anna Korn)

Deborah Ann Light (photo via Anna Korn)

It has been announced that Deborah Ann Light, a Wiccan Elder who has been heavily involved with the interfaith movement, has entered hospice. A Facebook group has been set up for those wishing to send messages or share remembrances as she prepares for this next stage in her journey. Here’s a short quote from Andras Corban Arthen of EarthSpirit on Light and her contributions to modern Paganism. Quote: “Deborah has been a great benefactor to the pagan movement over the years, and helped to open many doors for us, especially in the area of interfaith. At the 1993 Parliament of the World’s Religions, when, after much negotiation, the Parliament agreed to give one seat at the Assembly of Religious Leaders to be divided among the three co-sponsoring pagan organizations — EarthSpirit, Circle and COG — Deborah (as a member of all three organizations) became our joint representative and signed the Global Ethic document on our behalf. As a philanthropist, she has given substantial funding to many pagan organizations and causes, never wanting public credit or fanfare, only the satisfaction of knowing she had been able to serve her community.” Our best thoughts and wishes go out to Deborah Ann Light, her friends, family, and co-religionists.

Wendy Rule

Wendy Rule

Pagan musician Wendy Rule has just released a new album, entitled “Black Snake.” Rule calls the album one centered on “transformation.” Quote: “Black Snake is an album of transformation. It follows my personal journey of the past couple of years – of stripping back and letting go of everything that was holding me back, and of reaching a point of vulnerability that allows for true growth. It’s an album of great optimism, and although some of the songs are soft and dark and sad, many are full of the great exhilaration of Life and Nature and the incredible Universe. Even though the 12 songs explore my own journey, they are really celebrating universal themes of death and rebirth, of descent and re-awakening. It’s your story, too! And it’s Mother Earth’s story.” You can purchase the new album at her recently re-designed website, or at CD Baby. A launch party for the Australian singer-songwriter’s new CD will be held in March.

In Other Pagan Community News:

  • “Entering the Sacred Grove,” the 2014 Summer Intensive from Cherry Hill Seminary, will be held July 10th-13th in Butler, Missouri. Quote: “Myth signifies a story which encompasses deep meaning and insight into the human situation and life on this Earth. The sacred grove is a place where we may explore the interfaces where what is mundane and domesticated in us confronts the wild divine within and the transformation that results. The authentic spiritual life embraces both, searching for an alchemy that will move the seeker beyond the mundane.”

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  • “The Wizard and the Witch: Seven Decades of Counterculture, Magick & Paganism,” which focuses on the lives of Oberon and Morning Glory Zell, written by John C. Sulak, will be released on February 1st from Llewellyn Wordwide. Quote: “Telling the stories of their singular lives in this unique oral history, Oberon and Morning Glory—together with a colorful tribe of friends, lovers, musicians, homesteaders, researchers, and ritualists—reveal how they established the Church of All Worlds, revitalized Goddess worship, discovered the Gaea Thesis, raised real Unicorns, connected a worldwide community through Green Egg magazine, searched for mermaids in the South Pacific, and founded the influential Grey School of Wizardry.” Looks like a must-own for Pagan scholars and historians.
  • Chas Clifton notes that the funeral rites for Jonas Trinkūnas, the krivis (supreme priest) and founder of Romuva, can now be viewed online. The Lithuanian news site has also posted a lot of photos. You can read The Wild Hunt’s obituary for Jonas Trinkūnas, here.
  • Pagan musician S.J. Tucker has entered the “Song of Arkansas” contest. Quote: “New Song! Hope you all enjoy this. Pretty well sums up how I feel about the positive aspects & beauty of the place I came from. I wrote this for a song contest which closes today. The pro judges will pick the top 5 entries over the next two weeks, and then general voting begins on February 10. We’ll see if I make it into the top 5!” Good luck! I’ve embedded the video below.

  • The Imbolc 2014 issue of Pentacle Magazine“the UK’s premier independent Pagan magazine,” is now available for order. Offerings include: “Green Man: Albion Fracked!,” “Thoughts on Being Called a Heretic,” and “By Spellbook and Candle: a Guide to Cursing.”

That’s all I have for now, have a great day!

Pagan Community Notes is a series focused on news originating from within the Pagan community. Reinforcing the idea that what happens to and within our organizations, groups, and events is news, and news-worthy. My hope is that more individuals, especially those working within Pagan organizations, get into the habit of sharing their news with the world. So let’s get started!

The New Alexandrian Library Rises

The New Alexandrian Library

The New Alexandrian Library, a project of the Assembly of the Sacred Wheel which hopes to create an institution that will become “one of the cornerstones of a new magickal renaissance,” has launched a new short crowd-funding initiative to continue the ongoing construction on the future physical space in Delaware. Quote: “The exterior of the building is almost done and interior work is proceeding. lf we can keep things going at the pace we are moving we could potentially use the early Spring months of 2014 to actually start setting up the shelves and moving in. We need a total of an additional $60,000 in the next 6 months, But right now, we are asking for immediate funds of $15,000 for the next push forwards.” I think a video from 2012, at the groundbreaking of the library, does a good job of explaining the importance of building infrastructure projects like the NAL. So if libraries run by Pagan and esoteric interests is something you value, be sure to visit their IndieGoGo page and add your support. In the words of the campaign: “The NAL will be one of the cornerstones (of many created by various groups across the globe we hope!) of a new magickal renaissance. The benefits of this growing network for future generations will be incalculable.” For all of my coverage of the New Alexandrian Library, click here.

camplalanadaPNC-Florida has coverage of the recently held Florida Pagan Gathering Samhain 2013, which featured special guests Amber K, Azrael Arynn K, Ivo Dominguez, Jr., Stephanie Woodfield, Rev. Kirk S. Thomas, Grey Ghosthawk and Gypsey Teague. Quote: Florida Pagan Gathering Samhain 2013 was held November 6th through  November 10th at its beautiful new home at Camp La Llanada in Lake Wales, Florida. The organizers of FPG, Temple of Earth Gathering Inc., had chosen this location to host Beltaine 2014 but quickly pushed forward with the move due to the government shutdown’s effect on the former location at Ocala National Forest. Guests and staff of the event were so pleased and grateful for the hard work of the board of directors of Temple of Earth Gathering for making the transition so swift and smooth. One long time guest of The Gathering, the venerable Lady Solar Bear, remarked on how good it felt to be in a place where children came to learn about their heritage.” While I’m on the subject of PNC-Florida, check out their recent stories, which includes an update on Pagan clergy attending an interfaith child hunger summit.

372854_57526231713_1400552470_nTwo Llewellyn Worldwide titles have won awards, and two more were finalists, in the 2013 USA Best Book Awards, a contest sponsored by USABookNews.com. Quote: “The 2013 results represent a phenomenal mix of books from a wide array of publishers throughout the United States. With a full publicity and marketing campaign promoting the results of the USA Best Book Awards, this year’s winners and finalists will gain additional media coverage for the upcoming holiday retail season.” The winners were Discovering the Medium Within, by Anysia Kiel (in the New Age: Non-Fiction category), and Great Sex Made Simple, by Mark A. Michaels & Patricia Johnson (in the Self-Help: Relationships category). The finalists were The Magick of Flowers, by Tess Whitehurst (in the New Age: Non-Fiction category) and Living a Life of Gratitude, by Sara Wiseman (in the Self-Help: Motivational category). Congratulations to Llewellyn and the authors!

In Other Pagan Community News:

Patrick McCollum in India

Patrick McCollum in India

That’s all I have for now, have a great day!

Pagan Community Notes is a series focused on news originating from within the Pagan community. Reinforcing the idea that what happens to and within our organizations, groups, and events is news, and news-worthy. Pagan Community Notes is just one of the many regular features The Wild Hunt brings you to help keep you informed about what’s going on in our interconnected communities. If you appreciate this reporting, please consider donating to our Fall Funding Drive (and thank you to the over 50 supporters who have already donated). Now, on to the news…

Outdoor temple at the Maetreum.

Outdoor temple at the Maetreum.

The Maetreum of Cybele in Catskill, New York, which was recently attacked by an individual hurling rocks and epithets, has been in an ongoing property tax fight with the Town of Catskill over religious exemptions. They are currently appealing a State Supreme Court ruling against them on the issue, and are asking that all Pagans and supporters pray and work for justice. Quote: “The Maetreum is entering the final stages of our appeal process. We ask ALL Pagans and witches to do work to ensure justice, that the panel of judges will see the truth behind our case, that the Goddess speak through the mouth of our attorney during the oral arguements. I’ve said it before and will repeat it. This case is vital for the equal treatment of all minority religions in the US, particularly Pagans but not limited to them by any means. Please forward this request widely and quickly… and please do the magically [sic] work required.” Members of the Pagan religious order feel their case for appeal is strong, and note that this decision “should terrify ALL minority churches, Pagan, Christian and others because it set standards almost impossible for any small congregation to meet.”  We’ll keep you posted as this develops.

S.J. Tucker

S.J. Tucker

Popular Pagan musician S.J. Tucker follows up her release earlier this year of the mold-breaking soundtrack “Ember Days” with a new collection of songs entitled “Wonders,” inspired by author Catherynne M. Valente’s Fairyland novels. Quote: “All of the songs on Wonders were inspired by Cat Valente’s lovely book, The Girl Who Circumnavigated Fairyland in a Ship of Her Own Making.  Many of you may recall that I got hired to be the narrator for the audiobook of the sequel last summer.  Cat’s Fairyland books have been on my mind for quite a while now, so it’s really great to get to share with you ALL of the songs that those stories have inspired thus far!  Finally!  Yay for making a little bit of free space in my brain again!  Happy sigh…” The third installment of Valente’s series was released at the beginning of this month. You can see a promo video for Tucker’s new album embedded below. In addition to all that, Tucker has also released a mix for October of seasonally appropriate music (for a good cause).

with_love_from_salemThe documentary film from director Karagan Griffith, “With Love from Salem,” which I reviewed here back in August, is seeing its cinema debut on October 25th at CinemaSalem in Salem, Massachusetts. Quote: “This is it. Are you coming? If you want to be part of the Cinema Premiere of ‘With Love from Salem – the documentary’ buy your tickets now. Tell us if you are coming. [...]  This is the documentary about the Temple of Nine Wells, Richard and Gypsy Ravish and their journey of more than 20 years of rituals in Salem. [...] The Temple of Nine Wells has been walking to Gallows Hill on Samhain night for more than 20 years to honor the dead and the victims of the witch hysteria of 1692. This documentary will walk you through this event, from preparation to ritual, as well as through the differences between Samhain and Halloween, the sacred and the profane. An inside perspective of Samhain night in Salem, and of the men and women who through dedication and personal commitment continue to make a difference.” You certainly couldn’t ask for a better atmosphere than Samhain season in Salem to debut this film, one that I called a “surprisingly personal” and “intimate look at the lives of two elders whose duty to Salem has become deeply intertwined with their faith, their friendships, and how they interact with community.”

In Other Pagan Community News: 

  • In more Pagan music news, the project known as Kwannon, spearheaded by singer and songwriter Jenne Micale, has released a new album entitled “Ancestor” an “exploration of the Western Isle of the dead, of sunset, and the edges of things.”
  • John Beckett reports on the Dallas/Fort Worth Pagan Pride celebration that happened this past weekend. Quote: “The main ritual at noon was led by a local Sumerian group.  It was light in tone, it conveyed a good message for a community of diverse traditions and experience, and it was very participative – perfect for a Pagan Pride Day main ritual.”
  • The always fascinating Hedge Mason blog reports on the passing of Mestre Didi, a highly regarded Afro-Brazilian artist and priest of the Egungun tradition. Quote: “He believed there was no dichotomy between the arts, and that all the stories of his people were Afro-Brazilian songs. They were meant to be heard, sung and danced. This is why Master Didi was also recognized as a multifaceted artist, a Renaissance man of Afro-Brazilian culture.  He made the world a richer place for us all!” What is remembered, lives!
  • At the Llewellyn blog, Donald Michael Kraig announces a live “webinar” this Saturday entitled “How to Make and Use Talismans and Amulets.” Quote: “Throughout history, humans have used objects to bring health, safety, good luck, and to fulfill desires. Today, these objects are known as talismans and amulets. In this live, worldwide webinar, you’ll learn how to create them, how to turn them into powerful magickal tools, and how to use them effectively and safely.”
  • My excellent friend Cosette, who now lives in Australia, reports on Christian opposition to a Pagan/New Age event in Wedderburn. Quote: “Is there anyone or any organization to defend those rights, to assist festival organizers Jacquie Stallinga and Gaye Washington in engaging the local Christian community to assuage their concerns, and move forward in a cordial manner?” Hopefully more on this soon.

That’s all I have for now, please remember to support The Wild Hunt during our Fall Funding Drive so that we can continue to bring you reporting from our interconnected communities!

Pagan Community Notes is a series focused on news originating from within the Pagan community. Reinforcing the idea that what happens to and within our organizations, groups, and events is news, and news-worthy. My hope is that more individuals, especially those working within Pagan organizations, get into the habit of sharing their news with the world. So let’s get started!

20130908_165455Adocentyn Research Library, a Pagan library located in the San Francisco Bay area, has reached a new milestone. According to Adocentyn board member and co-founder Donald H. Frew, the institution has now catalogued over 5000 books. Quote: “At the end of last weekend’s cataloguing day, we broke the 5000 mark and reached 5150 books in our online catalogue! You can see them, here. The most recent additions are shown at the top. (Make sure the drop down tab at the upper left shows “All collections”.) There are over 6000 volumes currently on-site (plus hundreds of periodicals) with another 5000+ coming (plus ephemera such as correspondence, notebooks, etc.). Cataloguing takes time, but we have 19 volunteers helping us move things along.” You can keep up with the latest announcements at their official Facebook page. Adocentyn has had preliminary talks with the New Alexandrian Library Project (currently under construction) and other institutions in forming a Pagan Libraries Organization so that they can share information, and offer inter-library loans.

Plans for the New Alexandrian Library

Plans for the New Alexandrian Library

Speaking of the New Alexandrian Library, work and fundraising on the project is ongoing. A project of the Assembly of the Sacred Wheel, the library hopes to become “one of the cornerstones of a new magickal renaissance.” If that is something you’d like to be a part of, September might be an excellent month to donate. The Louis Claude de St. Martin Fund of the Luzerne Foundation has offered a $500 matching challenge grant to the library. Assembly of the Sacred Wheel member Leanne Pemburn asks supporters to “consider a $10 donation, that will become $20, or a $50 donation that will become $100″ and that “now’s the time to magickally grow your donation!” You can find donation information, here. In other New Alexandrian Library news, if you go to their official Facebook page, you can see some of the books in their collection awaiting opening day. As their websites says, “you can play an important part in bringing this dream into reality. The immediate need is for the funds to build the library, although donations of books and other materials will be welcome. The New Alexandrian Library will be located in the sacred woods of Seelie Court in Southern Delaware and will be under the aegis of the Assembly of the Sacred Wheel, a 501(c)3 organization. All donations to the NAL are tax deductable.” You can see all previous reporting on this project, here.

Lilith Dorsey

Lilith Dorsey

The Patheos Pagan channel has launched a new blog entitled “Voodoo Universe” featuring the writings of Lilith Dorsey, author of “Voodoo and Afro-Caribbean Paganism,” and an initiate in Santeria, Vodoun, and New Orleans Voodoo. In her first blog post, Dorsey lays out her spiritual journey. Quote: “My personal spiritual journey includes numerous initiations in Haitian Vodou, New Orleans Voodoo, and Santeria. In 1995 I became editor and publisher of the Oshunnewsletter, providing accurate and respectful information about Afro-Diasporan Pagan religions. I hold an undergraduate degree in anthropology and my graduate degree comes from a inter-disciplinary program in cinema/television studies and anthropology. Training is vital in any discipline, but takes on special significance in a spiritual context. Voodoo, Vodou, Santeria, Candomble, Ifa, Obeah, Hoodoo, and for that matter any other African based religion survives on it’s lineage, history, and training of it’s devotees.” As Afro-diasporic and African Traditional Religions become more popular, and more Pagans become initiates into these traditions, good information and news from these communities will be increasingly vital. I look forward to reading Voodoo Universe.

In Other Pagan Community News:

Selena Fox (with Shauna Aura Knight) at Chicago Pagan Pride.

Selena Fox (with Shauna Aura Knight) at Chicago Pagan Pride.

In a final note, today is the 12th anniversary of the September 11th attacks. My prayers and thoughts go out to all who have suffered and died as a result of that day. I think Heather Greene’s recent thoughtful piece on visiting the 9/11 Memorial in New York is an appropriate mediation for this day. You may also want to read my pieces from 2012 and 2011. Blessings to you all.

In yesterday’s post, I discussed the state of the publishing industry with respect to Barnes & Noble’s recent unimpressive fiscal announcements. How would the disappearance of the last remaining large-scale, traditional bookstore affect the metaphysical book industry? After speaking with two industry experts, the answer seems conclusive. A Barnes & Noble collapse, while not at all preferable, would not permanently damage either company. Llewellyn and the Phoenix & Dragon Bookstore both maintain flexible, diverse, customer-driven business structures that are adaptable in this evolving marketplace.

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Photo Courtesy of Elysia Gallo, Llewellyn

Will Barnes & Noble go the same way as Borders? Only time will tell. The industry is still changing and evolving. To date, there are many factors that have contributed to the upheaval including increased competition, changing consumer behavior, and the diversification of the product. There are paper books, audio books and eBooks in multiple formats. There are books published by the “big six,” by independent publishers, and most recently, by the authors themselves.

Self-publishing has become one of the hottest trends in the marketplace. Several weeks ago I interviewed New York Times best-selling author John Matthews, who had just announced the launch of his new self-publishing venture Mythwood Books. After years of negotiating the traditional publishing world, Matthews has chosen to “go it alone” in order to earn a greater percentage of the revenue and to maintain creative integrity over his work. 

As I reported in that article, approximately 43% (or 148,424) of all published books in 2011 were self-published. Bowker Books in Print reports the 2012 figure to be well-over 235,000 titles.The number continues to grow.

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Cara Schultz

First-time author Cara Schultz chose to self-publish after an uncomfortable encounter with a traditional publisher. She explains:

The security, expertise, and wider distribution offered by publishers were attractive, but in the end the loss of control over my content and brand weighed too heavily… The publisher wanted to add and subtract products featured in my book based on advertising and marketing partnerships with companies.  I wanted to only feature products I own, use and recommend based on performance. 

Ginger Wood

Virginia Chandler

Virginia Chandler, author of fantasy fiction novels, and Christine Hoff Kraemer, Patheos Pagan Channel’s managing editor, also made a similar choice. Chandler’s first two books were published by Double Dragon Publishing, who she describes as “very supportive.”  However, she “craved more control” over her end product and has now turned to Amazon’s Create Space. Kraemer published her first books through a traditional academic publisher but turned to the more progressive Patheos Press for her most recent work, Seeking the Mysteries: A Introduction to Pagan Theologies. “The royalty percentage [is] much higher,” she says.

In response to the Matthews interview, author Donald Michael Kraig posed a poignant question to those who do choose to self-publish:

Self-publishing replaces everything the publisher did, including promotion, advertising, marketing, etc. Publishers have distributors and can get their books into bookstores and chains. How will you, the self-publisher, accomplish this?

Christine Hoff Kraemer

Christine Hoff Kraemer

All three of authors had the same response. Shultz said, “Publishing houses say they will help market your book, but … they really won’t.” Chandler agreed saying, “Unless you are JK Rowling, Dan Brown, or a guaranteed million dollar selling author, you are going to be doing all of the promotional legwork.” Kraemer added, “Some publishers still do limited marketing for you, although this is becoming more rare.”

So how does their choice to “go it alone” affect the traditional book industry players? EBooks nearly eliminate the need for a publisher, distributor and brick-and-mortar store. Everything is done digitally. Phoenix & Dragon had already lost 15% of its sales to Amazon even before the popularity of eBooks. Self-publishing only exacerbates the problem.

Many self-published authors, like Kraemer, have turned to print-on-demand publishing services. These companies, such as Lulu.com, bridge the gap between a traditional publisher and full self-publishing. With print-on-demand, the author can offer a tangible product which broadens the potential readership and increases the likelihood of seeing their work on a store shelf.

However, it is not quite that simple. When I asked Candace Apple about the growth in self-publishing, she simple stated, “It makes life crazy.”  Phoenix & Dragon employs a full-time book buyer who evaluates every book sold. This screening process becomes more strenuous with self-published products. In such cases, Apple can’t rely on a publisher’s reputation in order to pre-qualify a book’s content.  Her buyer must carefully screen every self-published book. That takes time.

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In addition, the cost is prohibitive.  As Apple explains, self-published authors do not offer wholesale discounts and large inventories. Apple must pay the full cover price plus shipping for every book purchased.

With that said, Apple believes in supporting community and will showcase local self-published authors. “I enjoy finding the gems,” she told me. Fortunately for the self-published Pagan author, the independently-owned metaphysical bookstores have that flexibility. The big chains, like Barnes & Noble, don’t. Going forward, Apple hopes that Amazon’s new distribution processes will alleviate some of the headaches associated with selling the self-published book.

What about Llewellyn? How is it handling the increase in self-published material? Bill Krause said:

There is no denying it has never been easier to self-publish and would-be authors may choose this path rather than submitting a manuscript to a traditional publisher for consideration. We can’t change this, so we have to figure out how to work with it. We have picked up some authors who were originally self-published and sold them to the trade quite successfully. In some cases we had them write new books, in other cases we had them rework their original. In all cases, it’s based on the content of the work.

He continued on to say:

The number of self-published books that find success is extremely small. Unless the author has some industry knowledge and also happens to be a tireless marketer/promoter while also being a strong writer, editor and designer (or willing to pay for this assistance), it’s very difficult to find success. 

David Salisbury

David Salisbury

Author David Salisbury echoed this sentiment saying:

My books so far have all gone through the traditional publishing process. It made the most sense for me to go that route for all the practical reasons. I love writing but hate doing everything else that goes along with putting a book out (editing, marketing, pitching etc.). I felt better handing my work over to professionals who I trust more than myself to complete a nice polished product

Crystal Blanton

Crystal Blanton

Crystal Blanton, author and Wild Hunt Columnist, also chose the traditional route. She said:

All three of my books are published through Immanion/Megalithic Press….I was looking for a partner in the process of working on my book. I chose to publish with a small press because I wanted the support of a publisher yet the creative freedom that a smaller press like Immanion could provide.

But what about that great promise of 70% revenue on every self-published book sold versus the 10-15% from a traditional publisher?  Krause said, “70% of what? To be another face in the crowd with no marketing budget.” He reiterated the importance of the relationship that Llewellyn forms with its authors.  This relationship along with its professional services can be invaluable over the long run – making up for that 55-60% revenue difference.

By Jorghex (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) via Wikimedia Commons

By Jorghex (Own work) via Wikimedia Commons

For the author there are certainly pros and cons to both forms of publishing. For both Llewellyn and metaphysical shops, like Phoenix & Dragon, the self-publishing boom has created complications – ones that now must be taken seriously.

As for the mega book seller, don’t count Barnes & Noble out just yet. According to some analysts, Barnes & Noble is now in a golden position to thrive in one specific area –book selling.  It has the brand name, the resources, the real estate and industry clout. The only question is: can it adapt to the changing climate, find a way to work with the growing population of self-published authors and compete with Amazon? If it does, it will only be good news for Llewellyn, specialty stores like Phoenix & Dragon and many others.  If it doesn’t, we can all reminisce about our glory days getting lost in a book superstore.

 

Full Unedited Comments from authors:

Cara Schultz
Virginia Chandler
Christine Hoff Kraemer
Crystal Blanton

 

In June the Associated Press reported that Barnes & Noble’s future may be bleak. Its stock dropped 17.1% from the previous quarter. It reported a loss of $118.6 million with a 7% drop in overall revenue. William Lynch resigned as CEO and the company announced the end of Nook production.  Will Barnes & Noble, the last remaining large scale book store, survive the current retail climate?

Photo Courtesy of Flickr's Grilled Cheese

Photo Courtesy of Flickr’s Grilled Cheese

Far beneath the surface, in the tunnels underneath the Wild Hunt, we contemplated the fate of Barnes & Noble. There was more at stake here than just another superstore filing for chapter 13. Personally speaking, I bought my first witchcraft book from a Barnes & Noble on 5th Avenue in New York City. For many people, book stores are access keys to the world. Sometimes that key is even accompanied by a cappuccino and good conversation.

So, here we are discussing the possible end of Barnes & Noble, the last of the large scale book sellers. What would a future without the bookseller look like? Would our access to metaphysical and holistic literature become limited? Would the publishers of such texts disappear without large scale distribution?

In order to get a clearer glimpse at the situation, I took the question directly to industry professionals working within the metaphysical book market. I spoke with Bill Krause at Llewellyn, one of the oldest metaphysical, holistic and spiritual book publishers in the industry. Based in Minnesota, Llewellyn has been successfully operating since 1901. Then I contacted Candace Apple, the owner and operator of Phoenix & Dragon, the largest metaphysical book store in the Atlanta metro area.

bookseller_logo

I asked publisher Bill Krause the question at hand, “would the loss of Barnes & Noble affect Llewellyn and, if so, how?”  He responded:

Barnes and Noble is an important trading partner and we are happy for the relationship we have with the people there. They are certainly feeling the changes and challenges of the publishing business but despite the prognostications of the “doomsdayers” we don’t see them going away any time soon.  

He continued on to say that:

We already have experience with the demise of a major trading partner. Borders and particularly Walden [were] big customers for Llewellyn. There is no denying it was a blow but the reality is the market for the kinds of information we provide does not die with the bookstore chain. It moves to where people are most comfortable shopping. It can be on-line at Amazon or Llewellyn.com or a host of other websites.

If Barnes & Noble did falter, Llewellyn would certainly feel a lull or a dip in its revenue stream but over the long haul, it would be able to compensate, as it did with the loss of Borders.  Krause explained that Llewellyn is more adaptable than any of the big six publishing houses. Why? Llewellyn serves a niche market with a focused output. As such it can readily, “move to where people are more comfortable shopping.”

books3-1024x516

Photo Courtesy of Elysia Gallo, Llewellyn

Krause also explained that Llewellyn’s ability to thrive for over 100 years has been rooted in its “history with the small stores.” He notes:

Llewellyn is fortunate to have long-standing relationships with the many fine metaphysical and independent stores across the country. Many of these relationships predate the advent of the superstore. We have seen this business grow by double-digits since Borders was shuttered. 

The publisher prides itself on these relationships. Not only does it keep in close contact with the stores, it also offers mutually-beneficial marketing programs such as Llewellyn Week. This particular program, for example, brings renowned Llewellyn authors to the stores for various events. This serves the author and publisher while also driving traffic into the store. It’s a win-win-win situation. The most recent Llewellyn Week was held at Namaste in New York City and the next will be held at Mystic Journey Bookstore in Venice, CA.

After speaking to Krause, I turned to Candace Apple, one of these local shop owners.  Phoenix & Dragon has been in business since 1987, supported by Apple’s hard work, time, heart and money. I asked her the same question:  How would the loss of Barnes & Noble affect your business?

Candace Apple

Candace Apple

Her answer was unexpected. Apple explained that brick-and-mortar superstores, like Barnes & Noble, are not competitors. Where those type stores are generalists, she is a specialist. When a reader can’t find a specific metaphysical book in a Barnes & Noble, the store clerks send them to Phoenix & Dragon. The superstore’s local presence benefits her and other independent, specialized book merchants.

Like Krause, Apple lamented the loss of Borders in 2011. The superstore played home to many Pagan meet-up groups who would then shop Phoenix & Dragon for their needed reading material. Now those groups don’t exist and Barnes & Noble hasn’t picked up the slack.  Despite the loss, Phoenix & Dragon only suffered a small dip in revenue.

Apple emphasized the need for versatility in the changing market. She saw the “writing on the wall” years ago.  She said:

Some 20 years ago at the American Booksellers’ Convention…I attended one of the early discussion panels on online sales. As the floor opened for questions, a publisher got up and stated, “With the internet, we won’t need bookstores anymore because we will be able to sell our books directly to the consumer.”  Then an author raised his hand, “Well, with the internet, we will be able to sell our books directly and we won’t need you publishers or bookstores anymore.” I [as a store owner] raised my hand and said, “My customers come into my store to experience that serenity and energy they receive there.  They want to take that energy home with them.  Perhaps I will be selling them rose quartz hearts to take home to hold that energy and will not need either of you.”

She added:

As it came to pass around 2009, many [independent] bookstores around the country experienced a 50% decrease in book sales. Online discounted sales were going strong. By that time Phoenix & Dragon Bookstore had expanded into numerous categories of transformational tools and when my book sales dropped by 50%, I only lost 15% of my overall sales.

That 15% loss was to Amazon, Apple’s biggest competitor, even to this day. Consumers visit her bookstore, use her bathrooms, enjoy her air-conditioning and then leave to purchase a book online for a discounted price. As Apple said, when they do that “they [are making] a choice of what they want their community to become.”

Phoenix & Dragon Bookstore

Phoenix & Dragon Bookstore

Krause also lamented this popular consumer behavior. Llewellyn values its small retailers which it sees as its backbone. He noted that many of the metaphysical shops like Isis in Denver have actually turned to online sales as a result.

Apple and Krause both recognize the continued instability in the publishing industry. But they are lucky. Their companies are flexible due to the almost grass-roots nature of their business models.  Both will continue to thrive with or without Barnes & Noble.

However, there are other complications and difficulties that plague the publishing world. One of these is the increasing popularity of self-publishing. For Llewellyn, it’s a brand new type of competition and for the independent retailer it presents a marketing challenge. Tomorrow, I will return to this discussion to look closer at self-publishing with comments from Bill Krause, Candace Apple and several published Pagan authors.