Trademark application for “Yule” spurs controversy

TORRANCE, Calif. — A dispute over product packaging and branding has been raised to an unusual level for the intertwined Pagan communities, with one party filing an application to trademark the name Yule in an attempt, as reported, to protect its product from copycats. The response, which is largely driven by a that many common uses of the word would be forbidden if the trademark is approved, has come in the form of a campaign to educate the trademark examiner on the issues before any final decision is made. The companies at the center of the dispute are Sage Goddess, Inc. and Wyld Witchery. Sage Goddess Inc is described by one of its principals Dave Nicely, as”family owned and operated.”

Column: the Sleep of Reason Produces Monsters

23.439281 degrees – that’s the reason for the season. Or rather, it is because of it that we started to promote symbolic and ultimately religious meaning to the path of the sun across the sky. It is an astronomical event co-opted by just about every religion that emerged north of the 23rd parallel, if not worldwide. The returning of the sun was marked in Rome as Sol Invictus with the co-occurring festivals of Brumalia and Saturnalia. The Christians would later fold those holidays together to mark the Nativity as the birth of light in the world.

A Blessed Winter Solstice

TWH — This weekend, many Pagans, Heathens and Polytheists in the Northern Hemisphere are marking the winter solstice with celebrations, feasts, and rituals. The solstice will occur on Wednesday, Dec 21 at 10:44 UTC. It is a day traditionally thought to be the longest night and shortest day of the year. This time of year is held sacred within many different modern Pagan and Heathen traditions, and has a rich history in ancient Pagan religions. The solstice time was important to prehistoric peoples in both Ireland and England. While there is scant evidence of specific celebrations, it is generally thought that the pagan Celts did, in some way, honor the time around the solstice.

Yule, Pennsylvania Dutch style

PHILADELPHIA — Pagan and Polytheist traditions have a tendency to be influenced by local culture, and that’s particularly evident in Urglaawe, a form of Heathenry practiced in Pennsylvania. The term “Pennsylvania Dutch” comes originally from  Deutsch or Deitsch, and provides an Americanized lens through which to explore Heathenry. Robert Schreiwer, a leader of Urglaawe, explained how the dark times leading up to and through the winter solstice are honored in this unique tradition. It’s a practice that includes concepts common to Heathenry such as the Wild Hunt, as well as the visual spectacle of a flaming, spinning Yuletide sun wheel and a visit from Krampus. Yuul, as the winter solstice is called, is a time of introspection, the buildup to which began at the end of October.

Column: Traditions and Holiday Magic

As many people work to figure out how to move forward after one of the most explosive and unnerving presidential elections in recent history, time marches forward into the holiday season. Despite the current complexity of politics in the United States and around the world, this time of the year is most commonly associated with memories and traditions of family, worship, and celebration. I have always believed that the magic of any season has the ability to transition us toward healing and wellness, and the magic of traditions helps to frame our varied experiences. With this current political client, this idea could become essential in helping us move forward during a time when life feels so uncertain to many. “Tradition is one of the most beautiful ideologies we have created and experience as living and loving humans.