Pagans and the geofence

Geofencing has become a major tool for marketers, but the technology grants corporations an unsettling amount of insight into individual behavior – including their religious activities.

Big Data and the Pagan World

TWH –  Almost everyone uses Google to search for information. AS we all know, Google provides other types of information as well and some of that content involves Pagans, Wiccans, Druids, and Heathens. But before going on, proceed with caution.  There is some nerdy tech-iness ahead. . Google Ngram Viewer

Google has digitized millions of books and through that process has made those document searchable and comparable in a variety of ways.  Google Ngram Viewer is a tool that examines books published between 1500 and 2008.

Column: Divination on the Download

In an article posted May 31, Kari Paul at the Broadly channel on Vice pitted Wiccans and professional tarot card readers against popular smartphone apps that purport to offer divination to any user at the tap of an icon. To Paul’s credit, her piece was not the sort of exploitation piece you often see when mainstream journalists cross paths with Witchcraft and Paganism. Her tone comes off as that of a sincere investigator trying to discuss a real tension between two different types of people. At the same time, Paul presents a relatively black and white world where the battle lines are clearly drawn: Witches have a bone (or a card, or a rune) to pick with programmers who think they can mathematically create the randomness and relationships necessary for accurate divination to occur. For example, she quotes one professional reader named Tea Cake who calls divination apps “extremely gimmicky and next to useless.” Tea Cake goes on to question the tarot skills of app programmers, stating that their unknown credentials make it “difficult to sort out what is bullshit.”

Another Witch in the article, Maria Palma-Drexler, tells Paul that “technology has its place in witchcraft, but only as an aide,” while another, known as Blue June, states emphatically that “practices like divination are better carried out the way they have been traditionally: by humans, not apps.” She stresses that “there is no need to add technology.” While Paul does quote author Mary K. Greer in support of apps toward the end of her piece, the overall picture is one of Witches and readers distrusting the skills and sincerity of software developers.