Editorial: Season of the Witch (Article)

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TWH – We have reached the end of October. Halloween is fast approaching.

Florida Triple Murder Ignites Witchcraft Media Frenzy

PENSACOLA, FLORIDA –  On Friday, July 31, three residents were found murdered in their home on Deerfield Drive in the coastal city of Pensacola. The victims were Richard Thomas Smith (age 49), his brother John William Smith (age 47) and their mother Voncile Smith (age 76). The Escambia County Sheriff’s Office (ECSO) found them at 9:30 a.m. during a welfare call, which was requested by Richard’s concerned employer. During that morning check, officers found the three bodies. Their throats were slit, and Richard had a gun shot through his neck.

Wicca in the Cultural Spotlight

Four suburban mothers are standing at the corner bus stop awaiting the afternoon return of their elementary-school children. One of the women says, “Did you meet the new family that moved into the Smiths’ old house?” The others shake their heads. They had not. The first woman continues, “They’re a young family from England with two children. The dad travels a lot and the mother is Wiccan.

What is Pagan Media?

Just last week I was on the phone with Rev. Selena Fox, executive director of Lady Liberty League, discussing media strategies to help Kyrja Withers.  During this discussion, we were noting the excellent reporting done by Tampa’s ABC Action News.  In that discussion, Selena mentioned the need to share the news report with the Pagan Media. At that point I had to pause. She knew what she meant and I knew what she meant.  Regardless, I blurted out the question:

“What is the Pagan Media?”

As an off-shoot of my publicity work for Covenant of the Goddess, I have been considering this question for quite some time. Public relations professionals usually maintain a solid database of journalists who could be targeted for press releases and media statements. I’ve started such a database for the Pagan Media but the more that I work on it, the more that I scratch my head.