The Wild Hunt (https://wildhunt.org/tag/media/page/3)
Four suburban mothers are standing at the corner bus stop awaiting the afternoon return of their elementary-school children. One of the women says, “Did you meet the new family that moved into the Smiths’ old house?” The others shake their heads. They had not. The first woman continues, “They’re a young family from England with two children. The dad travels a lot and the mother is Wiccan.
Just last week I was on the phone with Rev. Selena Fox, executive director of Lady Liberty League, discussing media strategies to help Kyrja Withers. During this discussion, we were noting the excellent reporting done by Tampa’s ABC Action News. In that discussion, Selena mentioned the need to share the news report with the Pagan Media. At that point I had to pause. She knew what she meant and I knew what she meant. Regardless, I blurted out the question:
“What is the Pagan Media?”
As an off-shoot of my publicity work for Covenant of the Goddess, I have been considering this question for quite some time. Public relations professionals usually maintain a solid database of journalists who could be targeted for press releases and media statements. I’ve started such a database for the Pagan Media but the more that I work on it, the more that I scratch my head.
Last fall, the University of Missouri added the eight Wiccan Sabbats to its “Guide to Religion” in an effort to encourage respect for religious diversity within its community. The Guide says:
The holidays and accommodations section of this guide is provided to faculty, staff, and student leaders as an educational resource for the myriad of religious holy days celebrated at Mizzou. Not only does this section offer crucial information about dates and practices, we also hope that the information about recommended academic and food accommodations will be valuable to those planning classroom activities and other academic and co-curricular events. In the past week, the mainstream news media have picked up the story and “ran with it.” It’s odd that it took them this long to identify the Guide’s update. It’s even odder that they are treating Mizzou’s diversity efforts as an anomaly.