The site’s name “Deily” is a play on two words – daily and the “latin world “dei, of a/the god or the nominative plural – the gods.” As is explained, Deily’s mission is “to host an online community, where members share and leave their understanding of religious content, that you will participate in every day.”
In January 2015, Halloran and Bose were interviewed by The Washington Post and, in that article the co-owners offered a bit of background on the project. Bose said:
For many people, their religious experience has become passive. They go to church, temple, synagogue, listen to a sermon, digest and leave. It’s one-way. We wanted to let people engage with content. How can a community come together to explain things to one another? This way they can deepen their faith or understanding. . . .
At the time of that interview, the majority of the published material was on Christianity, and three of its four most popular posts were Christian prayers. The fourth was a piece from the Quran.
However, as the months past, Deily increased its population of non-Christian material. The site now lists searches for Buddhism, Hinduism, Islamic, Judaism “and more.” As Bose told The Wild Hunt, they have recently been expanding into Paganism. Korin Robinson, an elder of the Ancient Celtic Rite tradition and a training priestess of Greenwood Covenstead, has been assisting with this expansion. The site now lists Wicca and Paganism. However, a simple content search demonstrates that the site is also gathering pieces on various Heathen and Polytheist practices.
As explained in both the Washington Post interview and in our email conversation with Bose, the site’s content is purely user driven, similar to YouTube and many other social media sites. Bose explained, “It’s a community-managed marketplace. We have no agenda of our own; there’s no invisible hand. We just say the content has to be about religion, not intolerant, not hateful, and we allow for the community to flag anything that’s inappropriate.” He added that they are forming an advisory board to manage any problems.
And, as issues with Facebook, Instagram and Etsy have recently proven, problems do arise in a purely user-based content model. In fact, one just did. It has come to the attention of several Pagan media outlets and writers that Deily was hosting their written material without any permission, unattributed and unlinked. The work was lifted from Patheos Pagan Channel, Polytheist.com and The Wild Hunt, to name a few.
In reaction, director of Polytheist.com Anomalous Thracian said:
Morpheus Ravenna, co-founding priest of the Coru Cathubodua and author of “Deep Polytheism: On the Agency and Sovereignty of the Gods,” contacted me today to alert me that this piece of writing — which is published exclusively on Polytheist.com — has been copied over and appears without attribution to the site, at Deily. This is definite violation of Polytheist.com‘s stated and visible policies, of US copyright law, and — apparently — of Deily’s own policies …
Polytheist.com is a small and intentionally slow-growing platform for polytheistic voices, owned and operated by Polytheists in service and trust to the greater intersection of polytheistic religions and advocate. As marginalized religious groups facing at times aggressive erasure, a violation of this sort does little to help the development of safe visibility and open engagement in our world, of the sort that all religious groups should be expected to receive. Responsible and respectful treatment of copyrighted material is paramount to the continued developments of the sorts of religious dialog and interfaith trust that will be needed to preserve these — and any — religious traditions in the future.
Thracian’s own essay, The Polytheist Primer, which was originally written and published exclusively for The Wild Hunt, was also copied to Deily without attribution or permission.
In response to the issue, Bose said that Deily’s official “policy asks [users] to properly cite content and not to post copyrighted materials.” The policy itself is stated on the site’s “terms page.” It reads, in part, users “will not infringe any third party’s intellectual property rights including but not limited to copyright, patent or trademark rights.”
Several writers have reached out to the company in order to correct the problem, and it does appear that Deily is very willing to make these corrections. A number of the Patheos Pagan Channel articles, which were not attributed yesterday, now do have appropriate bylines (i.e., For “Deep Well: Great Heart Society” by Jenya T. Beachy; “Beyond Female Role Models: The Triple Goddess as Nature” by John Halstead). However, there are still many works, originating from multiple sites, that have not yet been fixed.
Unfortunately, due to the user-based model, this copyright infringement problem may be on-going for Deily, who makes it a point to note that it’s staff does not routinely monitor content. As with YouTube and the like, Deily must rely on its audience to identify problems. As Bose said, “We allow for the community to flag anything that’s inappropriate.” Unfortunately, copyright infringement and plagiarism are rampant in the digital media world. Copy, Cut and Paste is all it takes.
Because Deily.org is new and the team, as Bose said, is small, it is just beginning to run into copyright and other problems that typically plague these user-based content sites. As content and use increases, Deily will eventually have to develop a strong watchdog system.
Interestingly, Deily doesn’t only see itself as a collector and curator of religious content. Within the internet startup world, one of the first big questions for any new company is “How are you going to monetize the site.” While Deily formed with investment money “well over seven figures,” its answer to this fiscal sustainability question is crowd-funding. Deily users can create profiles for their chosen nonprofit religious organizations (church, academic institution, temple, community group etc) and, then anyone in the Deily community can choose to donate, through the site, to that organization. The catch? Deily takes 10 percent of all donations.
At the present time, Deily is running a special “Deily Donates” campaign, in which the site matches user donations in several ways. First, for every new member that a current user signs up, their chosen organization receives $10.00. It is a win for Deily, as they build an audience, and it’s a win for the religious organization in donations. As of now, Cherry Hill Seminary and Circle Sanctuary are both listed on the site and have received donations. Through the current “Deily Donates” campaign, the first five organizations to reach the $2000 donation point will also receive a matched donation from Deily.org.
There are a number of Pagan, Heathen and Polytheist groups of interest already listed. This includes Aquarian Tabernacle Church (ATC), CUUPS, Pagan Educational Network, Ardantane Learning Center, Asterflag, several local Pagan churches (i.e., Richmond Urban Pagan Church), event-based organizations (i.e., Phoenix Pagan Pride), clergy organizations (i.e., Maine Pagan Clergy Association) and other local groups (i.e., Spokane Pagan Alliance).
It remains to be seen how Deily develops or is used by the collective Pagan, Heathen and Polytheist communities. In August, the site entered a partnership with Patheos.com. There is now a Patheos Deily Channel that publishes select content from Deily. In addition, the new site “powers” Patheos’ new “Ask an Expert” blog.
As the Deily grows its content, there will certainly be tech-based and copyright issues to resolve as is typically the case in any user-based platform. However, The Washington Post article touches on two others issues that might plague this particular site, especially as it now builds its Pagan, Heathen and Polytheist content. Halloran and Bose have both said that Deily’s content should focus on religious source material, primary sacred texts and related discussions with limited moderation. How do they define and determine sacred texts and source material for the incredible diversity of world religious practices? Additionally, as a user-driven platform, how will they negotiate and police what is flagged inappropriate. One person’s inappropriate can be another person’s divine. Where or how will those lines be drawn?
Only time will tell as the site continues to grow.