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Going viral on Samhain #WhatWitchesLookLike
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TWH — As the sun rose on Oct. 31 and the Halloween frenzy crested, a viral social media campaign appeared, generating hundreds of responses on Facebook, Instagram, Tumblr ,and Twitter. Using hashtag #whatwitcheslooklike, people from around the world posted photographs of themselves wearing no religious ritual wear, costumes, or other atypical clothing for their personal lifestyle. The goal was to combat popular fictional witch stereotypes by demonstrating what real, modern Witches actually look like. As is typical of the Samhain season, the popular use of words, such as witch and witchcraft, find their way into and onto everything.