Trendy magic: witchcraft tops pop culture charts … again.

TWH – As autumn approaches, it is not surprising that the number of mainstream articles referring to Witches and Witchcraft are increasing. Many of the recently published articles are touting that Witchcraft is “trending,” to use a social media term, or in old-school language, Witchcraft popularity is on the rise or “all the rage.” And in textspeak: WitchcraftFTW. #witches
For the bulk of the American public, the brief and unexamined suggestion that the nation’s Witch population is significantly increasing might be enough of a “sound bite” to tantalize and, in some cases, even scare. However, for those people who have long identified as Witches or the like, the flippant mention of Witchcraft in a seasonal article is not enough to satisfy.