Witch starter kit hits mainstream; angers modern Witches

TWH – Starter kits and themed boxes filled with consumable goodies are a popular trend in our online shopping world. Whether it be man crates, beauty subscription boxes, or organizer starter kits from the Container Store, you can buy almost anything pulled together in neatly packaged box that makes the experience of shopping more like the experience of receiving a gift. Now included in that list of pre-packaged consumable goodies is the a starter witch kit produced by fragrance company Pinrose to be sold at Sephora stores. According to one report at Glossy, Pinrose owners believe in the power of mysticism to enhance the enjoyment of their products. “Each fragrance is matched with a tarot card based on its notes, which allows a person to get to know a fragrance one-on-one and establish an emotional connection with it, ” Pinrose CEO Erika Shumante reportedly said.