Trademark application for “Yule” spurs controversy

TORRANCE, Calif. — A dispute over product packaging and branding has been raised to an unusual level for the intertwined Pagan communities, with one party filing an application to trademark the name Yule in an attempt, as reported, to protect its product from copycats. The response, which is largely driven by a that many common uses of the word would be forbidden if the trademark is approved, has come in the form of a campaign to educate the trademark examiner on the issues before any final decision is made. The companies at the center of the dispute are Sage Goddess, Inc. and Wyld Witchery. Sage Goddess Inc is described by one of its principals Dave Nicely, as”family owned and operated.”