In Drew Curtis’ new book “It’s Not News, It’s Fark”, he outlines the many ways the mass media passes off crap for news. One category of faux-news he outlines is “equal time for nutjobs”, in which wildly unscientific views or conspiracy theories infiltrate articles in the name of journalistic “balance”. A good example of this trend in action is that famous anti-Harry Potter nutjob Laura Mallory (who now lists herself as an “ordained minister”).Mallory’s quest has morphed from a quirky culture-wars Harry Potter story for reporters having a slow news day, into having her rantings printed by the Atlanta Journal-Constitution.”The mass media today knows all too well that “sorcery sells,” and the market is none other than …? You guessed it – our children. Just take a look at the flood of occult books, movies, television shows, video games, and there’s no denying it.