Traditionally pop culture portrays witches as Halloween novelties, manifestations of horror or comedic social tricksters. On occasion there are kindly witches and even inconsequential ones. However rarely is there ever a traditional, pointy-hat wearing pop-culture witch who has been constructed as a childhood role model. That is exactly what has been done by the National Social Climate Center (NSCC). In 2010 the Center’s BullyBust Program teamed up with the Broadway Cast of Wicked to develop an anti-bullying educator toolkit.