DEWY ROSE, Ga. – Soon after Dan Donaldson and his late father, Ralph, began making arty yet functional brooms and selling them at crafts festivals in 2008, they noticed some curious customers. “From time to time we’d have a customer come by and sort of wave their hands near the wood and they would be in deep reverie, concentrating pretty heavily,” Donaldson said. “It would be a Witch trying to feel for energy from the various different broom handles, but it took us a while to find that out because most of them didn’t volunteer a great deal of information. It got to the point where we could spot one by how they approached the broom as it was hanging on display.”
Donaldson, an “agnostic in all senses” who “tried other paths and just never felt called to one,” said that “Paganism wasn’t even on our radar.