Just last week I was on the phone with Rev. Selena Fox, executive director of Lady Liberty League, discussing media strategies to help Kyrja Withers. During this discussion, we were noting the excellent reporting done by Tampa’s ABC Action News. In that discussion, Selena mentioned the need to share the news report with the Pagan Media. At that point I had to pause. She knew what she meant and I knew what she meant. Regardless, I blurted out the question:
“What is the Pagan Media?”
As an off-shoot of my publicity work for Covenant of the Goddess, I have been considering this question for quite some time. Public relations professionals usually maintain a solid database of journalists who could be targeted for press releases and media statements. I’ve started such a database for the Pagan Media but the more that I work on it, the more that I scratch my head.