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The Craft may be getting a reboot.

the craftAs first announced by The Hollywood Reporter, Sony is “remaking the 1996 supernatural teen thriller, tapping up-and-coming horror filmmaker Leigh Janiak to write and direct the new version.” A relatively new director, Janiak’s recent projects include the film Honeymoon (2014) and an episode of the new TV series Scream (2015), based on the film franchise of the same name. Doug Wick, producer of the original film, is back in the same capacity.

Why is Sony going back to the cult classic? The answer is quite simple. Witches in film and television are hot right now, and they have been for several years after stealing the limelight, almost completely, from vampires and even zombies. (e.g., WGN’s Salem; Lifetime’s Witches of East End; Beautiful Creatures, 2013; Maleficent, 2014)

The American popular entertainment industry, aka Hollywood, is above all else, just that, an industry. Output and decisions are profit-driven. If fictional witches sell tickets and tie-ins, and make the money flow, then witches will be reproduced – over and over again. In the last six months, there have been unconfirmed rumors of a Bewitched remake, and a sequel to the campy Hocus Pocus (1993).

But why The Craft?  Why not a brand new witch story? Or even a remake of an older witch-inspired horror film like City of the Dead (1960)? There is a second aspect to this film, and the marketing of any film, which helps to drive the decision. That element is nostaglia. Sony producers know that The Craft will not only attract the younger audiences, who are currently fueling the Witch-craze, but it will also attract the older audiences – those people who have turned the campy film into a cult classic.

Sony is not alone in this effort. Many studios are cashing in on America’s nostalgia with remakes of other popular films from the 1980s and 1990s. MGM’s Poltergeist is in theater’s now. In December, an updated Point Break is scheduled for release. In July, New Line Cinema will unleash the next installment in the National Lampoon’s series Vacation. The list goes on. Hollywood loves remakes, reboots, adaptations, sequels, prequels and dark twists. How many Police Academy’s were there?

Nostalgia itself offers a nice soft, cushion on which to rest many these remakes. However, it is not always a factor in a producer’s decision to back a film. The studios like remakes and sequels primarily because they are easy. These films provide a pre-written script or narrative, a pre-designed visual concept, and often come with actors. Some have already shown either success at the box office, or the ability to neatly exist in film’s storytelling world.

While many viewers are lamenting the current recycling trend, it really isn’t unique or new. In the 1990s, for example, the 1954 Audrey Hepburn film, Sabrina, was remade and released in 1995. A new version of the 1968 Thomas Crown Affair hit screens in 1999. The 1986 comedy Down and Out in Beverly Hills was a remake of a 1932 Jean Renoir film Boudu sauve des eaux. Hitchcock’s classic, Psycho (1960), wasn’t even sacred enough to avoid a make-over in 1998.  And those are just examples.

Many of the most beloved witch films are not original properties. Bell Book and Candle (1958) was first a play. I Married a Witch (1942) was a dime-store novel that also inspired the television show Bewitched. Of course, the recent Maleficent (2014) was a spin-off from Disney’s animated Sleeping Beauty (1959), which was simply an adaptation of a Charles Perrault story that was, itself, taken from the oral tradition. Even MGM’s The Wizard of Oz (1939) was not the first film rendition of the famous story (e.g., The Wonderful Wizard of Oz, 1910).

Remakes and adaptations happen.

Knowing all of that does not make it any easier to accept the remake of a beloved film. Frustrated viewers flocked to Twitter to express their outrage. One woman wrote, “I invoke thee to stop Sony’s presumably horrible remake of The Craft.” At The Huffington Post, writer Stephanie Marcus listed the “5 Reasons They Don’t Need to Remake the Craft.”

Peg Aloi, of Patheos‘ Witching Hour, published an article titled “The Craft is getting a Remake?” While Aloi acknowledged that a reboot could be interesting, she feels it is unnecessary. She wrote, “The cultural implications will be interesting to say the least … but I’d prefer there wasn’t a remake at all. The original is too good to tamper with.” In her post, Aloi noted that the film “holds up well” in exploring such things as teenage angst, loyalty, friendship, body image, sexual jealousy.

Actress Fairuza Balk, who played Nancy in the original film, also spoke out about the news on Twitter, saying:

Balk added that she “wasn’t surprised” that Sony was remaking the film; the studio “made a lot of money off [The Craft] and obviously see it as a way to make more.” Due to the continued outrage from loyal fans, Balk later had to clarify, “I did not say I thought remaking The Craft specifically was a bad idea- I said remakes -IN GENERAL-tend to be a bad idea.” Balk’s argument is different from others in that she simply expressed support for fresh scripts and stories.

Pagan blogger Jason Mankey chimed into the discussion, saying “In between the teeth-gnashing this evening there’s something a lot of people are forgetting: The Craft wasn’t high art. It was a fun, campy, horror-movie. It’s not sacred ground now and it wasn’t then.” Although many Pagans or young would-be witches did adore The Craft, it was not universally celebrated, as Mankey suggests.

In a 1996 statement, Witchvox‘s Wren Walker voiced her disgust with the film, saying, “By linking the terms ‘Witches’ and ‘Witchcraft’ with murder, mayhem and destructive acts, there is a great potential danger. That danger could create encouragement for a resurgence of public mistrust and suspicion of the contemporary religious belief system known as Witchcraft or Wicca.” Walker did say that the film had some “amusing parts,” but overall, she felt it was problematic.

As indicated by her comment, The Craft played into the cultural leftovers of the Satanic Panic, both visually and narratively, and kept one foot stationed firmly in that space. However, the 1996 film was produced during a cultural pivot point with regards to Occult practice. Not only did it show offer a visual and narrative awareness of previous horror trends, it also was very aware of the growing visibility of real Witchcraft, as a practice and a religion.

Wiccan Pat Devin was hired as the film’s technical adviser. In 1998, Devin said, “I decided to try to get as much truth into what was, after all, a teenage date spooky movie, as I could. I knew the results would not be perfect, but I felt obligated to try, as the movie was going to come out in any event.” In the interview, Devin talks about her direct involvement in the writing of this ritual scene:

Due to the proximity that The Craft had to genuine Witchcraft practices, as well as its exploration of female agency, it is not surprising that the film quickly became a cult favorite. Aloi called it one of the “must see” Pagan films. Despite any failings and its overall campiness, the film did touch many people. That fact cannot be denied.

When a film touches us deeply, it becomes part of our personal narrative, in one way or another. While watching it, we pass the threshold of the silver screen, and enter the film’s world. We are part of it and it is part of us. Therefore, it is difficult to accept any change to its nature. People often have a similar reaction to film adaptations of beloved books.

In that way, The Craft  has became part of many people’s personal narratives, turning it into a cult favorite. As shown by the reactions to the announcement, the movie still holds that space. Nancy will never be anyone but Fariuza Balk, and Bonnie can only be Neve Campell.

However, the story’s themes, as Aloi noted, would not be entirely foreign to teenagers in 2015. The film addresses issues of female empowerment that are still very current in today’s age, especially considering Witchcraft appears to be making a resurgence.

Sony is well aware of this fact, and the selection a female director demonstrates that awareness. However, there is speculation that Janiak’s hiring may have only been due to pressure coming from an American Civil Liberties Union complaint about gender inequities in Hollywood. Either way, there is a female director at the helm.

If updated carefully, The Craft, as a coming-of-age tale for young girls, has the potential to touch an entirely new generation of women, who are trying to unearth their own power and place in society. Additionally, it will be very interesting to see what adaptations are made in the representation of Witchcraft and its intersection with horror. The position of Wicca and Witchcraft within American culture is very different today than it was in 1996.