As the United States faces its worst housing market crisis in history, some are starting to rely on services outside the usual bankers, inspectors, and Realtors in order to ensure they are getting the best deal when buying or selling a home. The Wall Street Journal profiles the rise of spiritual house cleansing services, focusing on Salem, Massachusetts, and local Witches Lori Bruno and Christian Day.
“The foreclosure crisis has helped resurrect an ancient tradition: the house cleansing. Buyers such as Mr. Barletta are turning to witches, psychics, priests and feng shui consultants, among others, to bless or exorcise dwellings. Sellers, too, are adopting the trend to help move a property stuck on the market. […] Mr. Barletta heard about the pair [Bruno and Day] through his real-estate agent after his offer on the home was accepted. “I’m a spiritual person,” he says. “I just wanted to remove the negative energy first.” […] [Salem real-estate agent Janet Andrews] Howcroft attributes recent requests for house blessings in part to the economic picture here. She counted at least eight transactions last year that involved a house cleansing, compared to the occasional request in prior years.”
The WSJ article notes that foreclosures have been booming in Salem, and that house prices are dropping as a result. With the occult an everyday part of Salem’s culture, it makes sense that Witches would be employed. Since house cleansing traditions can be found in most religious faiths, there doesn’t seem to be much of a backlash against this new boom in the practice. The WSJ points out that neither Bruno, nor another local Witch who provides this service charge for it, with Bruno saying she doesn’t “want to live off people’s sadness.” That definitely isn’t a universal attitude among house-cleansers, and many are seeing opportunity for growth in this crisis.
“Elsewhere, others are viewing the rituals as a real business opportunity. Austin, Texas-based feng shui consultant Logynn B. Northrhip is teaming up with Scottsdale, Ariz., real-estate agent Jason Goldberg to offer a package of services to create better vibes in a home, either before sale or after purchase. The two met at a yoga retreat.”
Ever since the current recession hit, there’s been several news outlets who have done some variation of the “psychics do well in hard times” meme. This seems to be the latest permutation. Whether this new (or at least newly lucrative) industry continues once the housing market stabilizes remains to be seen. For now, whether they like it or not, Bruno and Day have become the faces of this trend. No doubt their phones/e-mails are going to be seeing some interesting messages in the weeks ahead.