Everyday (and Everything) is Halloween

It’s an almost universal truism that coverage of Witches, witchcraft, the occult, and anything else vaguely magical in nature skyrockets during October. It’s a no-brainer content filler in a media landscape that is constantly hungry for more content, no matter how re-hashed, derivative, or lacking in an actual story-hook. This year has almost been too easy, what with (at least) three new television shows that focus on witchcraft in some form or another. If one were to look at a theme, it would be that witchcraft, and the occult more broadly, has become widely normalized within (pop) culture. To underline this, a recent CNN article runs through the many witch-themed tourist travel spots around the world (including Salem).

Halloween: the new American export

Before we move too far into the future, let’s pause a moment to talk about Halloween. Not the spiritual vigil of Samhain or seasonal harvest celebrations.  Let’s discuss the wholly secular, American and Canadian holiday of Halloween, complete with candy, costumes and PVC pumpkins. It’s fair to say that Halloween has a somewhat uneasy place in the family of North American holidays.  On the one hand, we, as Pagans, fully embrace the festivities. It is the one calendar event that openly clings to its Pagan origins.