Pamela Love, Poppy de Villeneuve, Elise Øverland, and Aimee Mullins.
Jewelry designer Pamela Love, wearing a long Elise Overland frock, designed pieces especially for the film. “I based it on geometric shapes, specifically the circle and the diamond, and a lot of imagery related to the phases of the moon,” she said, emphasizing the femininity of the lunar cycle. “It was an amazing experience to be out in the desert with three women I really admire.” De Villeneuve added, “I like the kind of dark side of Elise’s designs.” She recalls beginning the film with “the idea of Wiccan and natural magic.” Dark subject matter, but a lot of fun, as she explains: “I think with some of the fashion films, it’s a good ambition to not to try to be too serious.”
The star of Say Good Morning to the Night is Aimee Mullins, an athlete/actress who had both her legs amputated as a child, and subsequently gained worldwide recognition for her accomplishments using a series of cutting-edge artificial legs. Mullins has a history of working in art-films, most notably with Matthew Barney, so she seems the perfect channel for a work that “fused fashion, film, and art.”
In a world where it’s hard to create anything without a marketing plan behind it first, Elise Øverland is bucking the trend. Last week the Norwegian fashion designer, known for her edgy rock ’n’ roll aesthetic, decided to produce a short film about Wicca—for no real reason other than just because. “We thought we’d shoot the film and then see what happened,” … Øverland’s friend Val Kilmer let the gaggle of girls shoot at his ranch in New Mexico. “It feels very spiritual,” Øverland said of spending time in the desert.
Whether any of them have any serious inklings towards Wicca seems somewhat doubtful, but it’s interesting how Wicca, the occult, “lunar cycles”, and “natural magic” have so deeply penetrated this playground of the rich and famous. That Wicca and witchcraft would become a well that numerous designers and artists would visit in order to find inspiration. I think it’s a sign that modern Paganism, in some form or another, has become deeply enmeshed in America’s cultural DNA and isn’t leaving any time soon. As for Say Good Morning to the Night, I’d love to see it, but who knows if us plebs, who are rarely invited to parties with Salman Rushdie, will ever get the chance.