Isn’t it a little early for this?

Jason Pitzl-Waters —  November 18, 2007 — 4 Comments

It isn’t even Thanksgiving yet and already the first rumblings of the ongoing “War on Christmas” are emerging. It seems that like the retailers, conservative Christians have to start earlier and earlier in order to make their quotas (of attention-grabbing media). The American Family Association has singled out two major retail chains for not being sufficiently full of Christ in their marketing. The first, home improvement retailer Lowe’s, took heat for selling “family trees” in their catalog instead of “Christmas trees”.

“In its Holiday 2007 catalog, containing 56 pages of Christmas gifts, Lowe’s advertises hundreds of gift items, including scores of “Family trees.” In fact, the word “Christmas” only appears two times in the entire holiday catalog. The ads mentioning “Christmas” cover only 12 square inches of the 5236 square inches available.”

The AFA must not have gotten the latest message from Pat “I love Rudy” Robertson, who made a tree-related pronouncement on this week’s “The 700 Club”.

“This week, Pat Robertson said on “The 700 Club” that Christmas trees are not worth making a fuss over because they “come from Teutonic Paganism” and “are not an integral part of Christianity.” You know things are getting bad when even Robertson starts making sense.”

But Lowe’s, believing it better to be safe than sorry, immediately recanted its “family trees” and said that “Christmas” would be everywhere in their stores. Where, oh where, will I buy my Pagan-friendly “family” tree now?

The AFA also set its sights on PetSmart, for selling seasonal pet items that weren’t sufficiently devoted to all things “Christmas”.

“Of all the items that pop up when you search for Christmas, not a single one mentions Christmas or is identified as being a Christmas gift.”

PetSmart is also listed in the “naughty” list of Christmas-defying retailers by The Liberty Counsel, who has released its yearly “naughty and nice” list of stores (PDF). The pet-retailer joins The Gap, Ace Hardware, Bloomingdale’s and K-Mart in the list of establishments getting “coal” from conservative Christians. This and other early warning shots, seem to prefigure an especially heated seasonal “war” this year. No doubt the “big guns” will soon come out with their yearly allotment of outrage, but don’t count out those sneaky Hollywood liberals!

As for the millions of non-Christians in this country, the ones that some Christians believe shouldn’t be acknowledged by stores during “their” holiday, we will go on quietly celebrating our Winter festivals, and awaiting the day when we all acknowledge the real reason for the season.

Jason Pitzl-Waters

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