TWH – Muggle. Ravenclaw. Azkaban. These are familiar words to the millions of Harry Potter fans around the world. With more than 450 million books in print in over 200 countries, the Harry Potter franchise, including films and other marketing tie-ins, make it one of the most successful in history. This success has not subsided, as shown by the recent buzz surrounding the London opening of the play Harry Potter and the Cursed Child, which is set 19 years after the seventh book, Harry Potter and the Deathly Hallows. The play premiered July 30 and a print version of the story was released July 31, a date that also marks both J.K. Rowling’s and Harry Potter’s birthdays.
Over the past 19 years, the Harry Potter stories and their expansive pop culture mythos have drawn a significant amount of attention to the possibility of world filled with magic. Rowling asks, “What if…” and proceeds to answer the question with the Harry Potter world.
Due to the magnitude of the franchise’s influence, a natural intersection has formed between its fantasy exhibition of magic and the reality of modern Witchcraft practice. This cultural intersection, which does in fact exist with other pop culture witch products, is sometimes an amusement for real practitioners, many of whom are loyal Potter fans. But, in other cases, the intersection is ignored or shrugged off as silly. In other cases still, this cultural intersection between real magic and fantasy play can cause a real-life problem.
That is just what happened recently to small business owners and eclectic spiritualists Richard Carter and Jackie Restall. In April, Restall opened Mystical Moments, a metaphysical shop located on Britannia Road in Slaithwaite, England. She and Carter had been previously traveling around selling their craft works, crystals, and other items at local Pagan festivals and events. The store was the next step, and they used much of their remaining life savings to make it happen.
In an interview, Carter told The Wild Hunt, “Although we are a business, one of our main aims is to sell spiritual goods at a price that people can afford.” The couple sees their work as a service to other magical and spiritual workers. Mystical Moments offers healing services, as well as selling items such as “incense, crystals, sage, Angels, Buddhas, [their] own handmade ringed love goblets, runes, and wands.”While Restall focuses on crystal work and healing, Carter makes the wands, which he considers “a spiritual calling.” He said, “I received an urge to craft wood […] I still can’t explain it, having never had worked with wood in my life.” In 2012, Restall gave Carter a lathe, after he had suffered a heart attack and was unable to return to work.
Carter went on to say, “The first time I used [the lathe] it was like I was being guided on how to use the chisels and how the wands turn out.” Four year later, wand making is now his passion. He said, “I make wands from oak, yew, mahogany, cherry, walnut, sycamore, sweet chestnut, and sometimes a combination of woods.”
In July, the new store’s presence attracted the attention of local reporter Chloe Glover, who writes for The Huddersfield Daily Examiner. After meeting with Restall and Carter, she wrote an article titled “From Slytherin to Slaithwaite – magic wand shop opens in the village,” which was was not-so-coincidentally published July 30 – the opening day of Harry Potter and the Cursed Child.
While Glover’s article does provide an objective overview of the store itself, she focused predominantly on Carter’s wand making and injects language from the Potter world. Glover wrote, “Richard Carter may sound like a character out of a Harry Potter book, but his curious real-life skill is gaining nationwide fans amongst those with a spiritualist leaning.”
Despite the article’s level tone, it became the catalyst for a controversy of the magical kind. Carter explained, “The day after [Glover’s] article appeared I received a call from a freelance journalist asking if he could also do a piece on the wands. During the conversation it became apparent that he was interested in Harry Potter.”During that second interview, Carter said that the journalist asked him if he “would sell one of [his] wands to a Harry Potter fan.” It was Carter’s quoted response that captured international attention: “If I had someone come in wanting a wand just because they liked Harry Potter I would not sell them one, no matter how much they were offering.”
On Aug. 6, the Sunday Express published that quote along with a short article titled, “Real-life wandmaker bans Harry Potter fans from his shop.” Within 48 hours, both British and international media had picked up on this click-bait story:
“Man who runs magic wand shop in Huddersfield BANS Harry Potter fans for not taking magic seriously” – The Sun
“Harry Potter fans banned from wand shop for not being real wizards” – The Independent
“Witchcraft shop refuses to serve Harry Potter fans because it sells ‘spiritual tools’ not toys for young Muggles” – The Telegraph
“Expelliarmus! British Wand Shop Bans ‘Harry Potter’ Fans“- The Hollywood Reporter
“UK wand-maker bans Harry Potter fans from ‘real magic shop’ ” – The Indian Express
“Magic Shop bans Harry Potter fans” – New Zealand Herald
Without fail, each of these articles reports that Carter stated that he would not sell a wand to a Harry Potter fan. They also report that Carter can tell fans from a real magical practitioners by their auras.
However, according to Carter, much of what is being reported is inaccurate. He said, “We have never banned anyone from our shop.” In fact, Restall herself is a Harry Potter fan. The aura comment was in reference to helping customers choose the proper wood for their wands.
So what did Carter really say and mean? Both Carter and Restall “believe [their] wands are spiritual tools and not toys for Harry Potter fans to play with.” In other words, their wands are not intended to be used for cosplay, Halloween parties, or other types of pretend play. Carter’s wands are real.
He explained, “The point that I tried to make, but was misunderstood or more like misquoted, was that the wands, which I am guided to make, are for other like-minded people to partner with.” He added that they are made “to help [practitioners] with spells, to use during an healing, or to sit with in meditation. They are not toys.”
Carter believes that if Harry Potter fans want a play wand, they should “look on eBay and buy a mass produced toy, not something that has been made as a spiritual tool.”American wand maker Gypsey Teague agrees with Carter to some extent. Her wands, like Carter’s, are handmade as spiritual tools, and are not toys. In fact, Teague won’t even sell them over the internet for that very reason. She said, “No one should buy a wand over the internet. You have to match your energy to the wand.”
She added that other craft people, and even buyers, are shocked and put off by her policy. She said, “Other sellers have said, ‘How dare you not sell over the internet?’ I respond, ‘How dare you sell over the internet, as if they are toys?'”
Like Carter, Teague places a emphasis on the importance of the wood matching the user’s energy and magical needs, and, she would know. Along with being a Georgian elder, Teague has a master’s degree in landscape architecture and has been worked with hundreds of species of wood for over 35 years. She sells her wands at events and said that, in some cases, people take hours looking for the right wand match. In other cases, a customer can walk clear across a crowded field or vendor room and pick the right wand in seconds.
Teague added, “J.K. Rowling got a few things right,” one of which is the concept that the wand picks the witch. Like Restall, she is a Harry Potter fan. In fact, in her book The Witch’s Guide to Wands, Teague included a short chapter called, “The Wands of J.K. Rowling.” It begins, “Yes, I know. J.K. Rowling probably doesn’t have wands. However, her most famous protagonist does, and so do his friends and enemies.”
In the subsequent six pages, Teague analyzes the woods described as being used by several of the Potter characters, including Harry Potter, Ron Weasley, Hermione Granger, Rubeus Hagrid and more. “It is not surprising that the holly was the wand of choice for Harry Potter. Harry embodies all that is good and strong in the magical world,” she wrote.
When asked if she would sell a wand to a Potter fan, Teague said, “Yes, as long as it is in person.” Unlike Carter, she doesn’t mind if they want to own a real magical wand. However, she did note that her wands don’t look like the movie wands, and most fans want replicas, which are typically mass-produced toys.
As far as she knows, she has never had anyone buy a wand specifically because they were a Potter fan. With that said, she has undoubtedly sold to Potter fans, because many real Witches and Pagans, like herself, are in fact also fans.Carter agrees with Teague. He was quoted as saying that “J.K. Rowling has obviously done her research” with respect to wands and woods. And he himself has enjoyed the movies.
Fortunately for Carter and the store, there has been no direct backlash. Most of the negative commentary has been contained within internet-based public comment areas. In the Telegraph article, fantasy author GP Taylor was quoted as saying, “I think this is terrible. Harry Potter fans should be served. They are going crazy over the Cursed Child and need their wands. It is discrimination against Potter fans. They should go to court for justice.” Several Twitter users called for a protest outside of the store, but nothing ever manifested.
Carter said, “We have had Bento magazine in Germany, Marie Claire magazine, Dublin radio and the BBC contact us but at least that gave me the opportunity to put the facts across on what I had actually said.” Journalist Chloe Glover, whose local article about the store started the media frenzy, also did a follow-up article that shares Carter’s reaction.
But it didn’t end there. On July 14, the entire fiasco caught the attention of J.K. Rowling. She tweeted:
Oh yeah? Well, I don’t think they’re real wands. https://t.co/CkiavJyDLu
— J.K. Rowling (@jk_rowling) August 14, 2016
Her tweet launched another round of international articles about Carter and his wand making:
Harry Potter author JK Rowling defends fans ‘banned’ from wand shop – ABC Online
Spells trouble: JK Rowling joins row over Harry Potter fans’ right to ‘real wands’ – The Guardian
J.K. Rowling responds to store owner’s ban on Harry Potter fans – New York Daily News
On Twitter itself, Rowling’s comment garnered many responses, many of which supported her words and ridiculed the controversy or Carter himself. However, other tweets came in from Pagans, looking to correct her seemingly irreverent statement.
“Really? Mocking a man over his religion, and not selling his religions tools to just anyone?” – @Acadia Jules
“They’re hand-crafted religious objects. They deserve to be treated with respect.” – @Laina
“He’s selling to Wiccans, a proper religion. It’s like someone taking a cross from a church to go hunt vampires.” – @MystBornWoW
When asked if he had responded to Rowling’s statement, Carter said, “No […] mainly because I am not on Twitter and a bit of a technophobe.” He went on to say that if he was to respond it would be to say simply: ‘Each to their own, but like us try not to be judgmental of other people.’
Carter will continue making his wands and selling them in the new store, letting his customers choose their woods as guided by their own energy. At this time, Mystical Moments does not have a website or online presence with the exception of its Facebook fan page. Carter added, “We would like to thank all the people globally who have shown their support and respected our right to keep our tools sacred.”